Web Campaign Specialist | Knewin


Job Title: Web Campaign Specialist
Employer: Knewin
Location: Lancashire, United Kingdom
Employment Type: Permanent
Reference Number: 10826_0538a964e11ede1b668b1203d8da98ff


Job Details:


Dealmoon UK is looking for an experienced Web Campaign Specialist to monitor and manages the
effectiveness and cost of our online tools, such as Weibo, Fensitong; review and revise online
campaigns in light of sales figure, survey, and ensure to drive high traffic on Dealmoon UK
website via various online advertising strategies.

Job Responsibilities:

Work with clients to understand their requirements regarding various online resources,
graphics, animation, digital content, target audience, and advertising media.
Design, manage and implement user acquisition strategies.
Plan, execute, manage and analyze user acquisition campaigns across online & offline
channels (social media, search engines, newsletters) to achieve Goals.
Optimize CRM campaigns & newsletters based on performance and engagement data.
Communicate clearly to the management team with plans, status, and challenges to meet
Monitor the rollout of a display campaign that drives new customer acquisition and provide
paid media reports with relative metrics.
Review the attribution model requirement across all acquisition channels to understand the
value of the channels in the user journey.

Required skills:

Degree level or equivalent educational background.

Fluent in English and Chinese to native level.

Strong oral and written communication skills

2+ years of experience in digital marketing, and advertising and a track record of data-driven
growth in an online community or business.

Enjoy the fast-paced nature of a start-up business, and a self-starter.

Ability and experienced work to implement strategic and conceptual thinking across editorial,
content and campaigns is a definite plus.

Ability to connect insights and data to deliver the right content in the right way at the right

Digitally experienced and understand the foundations of SEO, community building, content
marketing, social media and digital advertising.

Fantastic attention to detail – especially when working under time pressure

Hard-working, enthusiastic, passionate about digital

As an equal opportunities employer, we are committed to equality in all its practices with regard to race, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

If you have any additional requirements or adjustments to assist an application then please don’t hesitate to contact us and advise us how we can best support you.



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