Trade Marketing Manager | Blue Square

Blue Square

Job Title: Trade Marketing Manager
Employer: Blue Square
Location: Berkshire, United Kingdom
Salary:
Employment Type: Permanent
Reference Number: 464956d6-3068-4b5a-a3c3-9044717ce5e6

 

Job Details:

ARE YOU THE ONE?

Join our HP team as a Trade Marketing Manager!

As an HP Trade Marketing Manager, you will join a fast-paced dynamic environment, working across multiple product lines within your category, owning key customer channels and helping to integrate them fully into the wider marketing plan.

You will be responsible for a channel working across multiple projects and campaigns. You will continuously analyse campaign performance to identify improvements and new growth areas, improving customer experience. You will work closely with the consumer marketing leads to generate effective programs.

If you’re ready to make a significant impact, drive innovation, and be part of a winning team, apply now!

WHAT YOU’LL BE UP TO

CHANNEL ACCOUNT MANAGEMENT

Responsible for a large channel account with an added client and channel responsibility

Ensure that all Marketing Campaigns are Microsoft, Intel or AMD compliant to release additional marketing funds

INCREASE ENGAGEMENT Devising and implementing paid / organic search, display, Programmatic and Paid social

Partner with retail channels to advise on maximising their HP paid search activities

Manage a selection of direct response marketing channels, primarily digital and some offline, to drive cost-effective customer acquisition

PERFORMANCE INSIGHTS

Performance campaign analysing and looking at improvements and new growth areas

Understand the key metrics that drive the performance of those channels, including but not limited to CPA, LTV, CTR, CPC, CPM

Gather insight and information through various online platforms on both HP and competitors

INFLUENCE SALES

Working with and supporting consumer marketing leads to generating effective demand-generation programs that have a measurable impact on sales and revenue

ARE YOU OUR PERFECT PARTNER?

  • You’ll have a strong understanding of the digital channel landscape, with knowledge of campaigns across paid search, social, display, video, affiliates, CRO, and attribution technology
  • You’re analytical with the ability to generate relevant insight from broad data sets and able to present this back
  • You’ll have strong understanding of paid search – preferable experience in paid media channels and SEO
  • You’ll have experience in consumer marketing, preferably within the technology industry

WHAT YOU CAN EXPECT FROM US

  • Competitive Salary: £39,375 per annum
  • Performance Bonus: 10%
  • Car Allowance
  • Company Sick Pay
  • HP Discounts
  • Life Assurance: 4 times your annual salary
  • Perkbox (Rewards Portal)
  • Development Opportunities- our teams have historically moved into all manner of other jobs!

WHO ARE WE?

We’re Blue Square. An award-winning, retail marketing agency connecting and engaging audiences with some of the world’s most loved brands. We believe in the power of human touch across the buyer to customer journey to grow sales, increase loyalty and build brand love for our clients. People are at the centre of our success. We go above and beyond to support, develop, and nurture our talented employees to driver personal growth and love what they do.

At the heart of our agency are our ETHIC values – and we’re on a mission to work with individuals who share and believe in them.

 

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