Senior Demand Generation Manager | EF Recruitment

EF Recruitment

Job Title: Senior Demand Generation Manager
Employer: EF Recruitment
Location: London, United Kingdom
Salary:
Employment Type: Contract
Reference Number: 23643_221971498

 

Job Details:

Our client a global organisation specialising in financial software is now seeking a talented Senior Demand Generation Manager to manage marketing activities and programs for their UK operations. This is a 12 month contract based in central London, a hybrid role.

Duties:

  • Design, own and report on a robust media testing plan across demand generation, with the goal of clearly showing impact of campaigns on business performance
  • Plan integrated funnel, funnel demand generation campaigns through: Brand, Display, Video, Content, Whitepapers, Case Studies, Webinars, Events, High Quality Leads and Sales Enablement.
  • Stay abreast of changes in the marketing environment and coordinate market research projects.
  • Manage ongoing relationships with different marketing vendors.
  • Working closely with creative and content teams.
  • Ensures that project/department milestones/goals are met and adhering to approved budgets.

Skills:

  • Solid experience in leading demand generation initiatives
  • Experience across PPC, Social and Content Syndication – with a lead generation focus
  • Ability to work closely with the broader Performance Marketing & Website teams to ensure demand generation best practices and data driven website touchpoints for lead generation are installed
  • Experience with software tools such as Salesforce, Eloqua, tableau
  • Prior experience working in the FinTech/B2B sector

Benefits

  • Global company
  • Excellent team support
  • Free breakfast
  • Possible extension.
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