Sales Director | Instanda, Inc.

Instanda, Inc.

Job Title: Sales Director
Employer: Instanda, Inc.
Location: London, United Kingdom
Employment Type: Permanent
Reference Number: 10826_6f67330f4fdedb2cde16ddc3237ba8bd


Job Details:

Are you a highly accomplished Sales Director within the Insurance industry, known for exceeding goals, and accelerating revenue growth?

Are you excited by a unique opportunity to accelerate your sales career within a fast growing company that is disrupting the global insurance sector and pushing the boundaries of Insurance Technology?

Are you motivated by a highly competitive package and contributing to the success of a global top 50 Insurtech?

Do you have experience of leading and inspiring a dynamic sales team, fostering a culture of innovation, resilience, and adaptability


INSTANDA is a pioneering Insurtech platform that is revolutionising the insurance industry by offering insurers a versatile tool to create, manage, and distribute digital insurance products. Our innovative technology empowers insurance carriers to adapt swiftly to market demands and navigate the evolving landscape.

INSTANDA has grown significantly in recent years and we are now a team of 180+ employees based in the UK, EMEA and US, with partnerships that operate worldwide. We’re continuing to grow our business and our Sales team is at the forefront of our growth plans.

Our company was built by looking at the world through a different lens and our culture today reflects that by encouraging you to be yourself, speak your mind, and share your opinions. We want people who want to push themselves, be part of something great, and be prepared to challenge if they think there is a better way. Collaboration sits at the heart of how we operate, it has fueled our growth enormously and our aim to be ‘world class’.

So if this sounds like the place you can thrive in and grow your career, please keep reading!

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You will spearhead our expansion efforts in UK & EMEA, and will be instrumental in delivering INSTANDA’s revenue growth within either the Property & Casualty or Life & Health markets.

You will leverage your experience of solution based selling to drive growth, and have accountability for building strategic partnerships. Using your industry experience you will define and deliver the revenue strategy and help build brand awareness with presence at key conferences and events.

You’ll have access to a proven and effective playbook, and extensive evidence of success across our existing portfolio of clients to support winning new clients. In addition, you’ll have a strong support team comprised of highly experienced sales and marketing professionals, to aid the sales process.

Responsibilities will include:

Business Development:

  • Develop key relationships with Insurance industry executives for targeted clients/ accounts, by securing discussions in pursuit of mid-tier/ enterprise, multi-year SaaS agreements.
  • Confidently build strong networks with C-Suite and other senior executives at Insurance companies.
  • Stay well-connected with clients to ensure broad market needs are being incorporated into the product development and enhancement cycle.
  • Develop a comprehensive revenue strategy including marketplace analysis, competitive analysis, pricing analysis, and channel mix.

Revenue Strategy:

  • Develop a comprehensive sales execution plan that aligns market segments, sales resources, marketing approaches and channels to the revenue financial plan.
  • Collaborate with finance, product management, and marketing on messaging, pricing strategies, and business models to achieve revenue goals.
  • Proactively review sales performance vs sales plan, creating a detailed plan to manage revenue that is at risk.

Leadership / Management

  • Identify and resolve issues across marketing / sales and account management function
  • Hire, mentor, train, and manage all revenue generating resources
  • Ensure each team member has a clear development plan and performance management plan.
  • Where appropriate attend client sales presentations to provide sponsorship, guidance, and performance management to sales resources.

Pipeline Management:

  • Develop a clear sales pipeline that includes the methodology to move opportunities from leads to sales. This includes definition of sales stages, % probability of close by stage, criteria for stage advancement, involvement of key sales resources in each stage, and accurate opportunity forecasting.
  • Develop and execute the sales process, ensuring deals have clear pursuit strategies, stakeholder plans, appropriate internal resources to win, and professional sales presentations/proposals.
  • Lead contract negotiation sessions with the client and key internal stakeholders.

Partner sales management:

  • Identify additional sales related partner channels to expand the opportunity network; technology partners, influencers, potential resellers.
  • Ensure partners are motivated to recommend INSTANDA; provide executive sponsorship to partner sales resources.
  • 10+ years, extensive sales experience within the insurance sector.
  • Proven track record of winning new business and growing revenue through mid-tier/ enterprise sales deals.
  • Experience of structuring, negotiating, and executing deals that have driven a material, financial and strategic impact for current or past organisations.
  • Ability to think strategically and thoughtfully, to ensure INSTANDA is pursuing the right opportunities that will yield the most impact – financially and strategically.
  • Deep knowledge of the Insurance sector, ideally spanning P&C and/ or L&H markets.
  • Executive presence and communication, with the ability to influence.
  • Excellent communication and interpersonal skills and an articulate presenter of solutions.
  • Strong business and commercial acumen, with a bias towards execution.
  • Strong analytical, problem-solving, and decision-making skills with the ability to leverage data/ insights to drive action and results.
  • Highly entrepreneurial, with an ‘owners’ mindset
  • Inspirational leadership style and hands-on approach.
  • SaaS and Policy Administration experience would be advantageous.
  • Highly competitive salary and commission structure
  • Inclusion in the company share plan
  • Generous 28 days holiday allowance, in addition to public holidays.
  • For every year of service you complete, we’ll give you an additional days holiday (max. 5 days)
  • Hybrid working, we let you choose the days you work from our London office.
  • £100 per month to put towards wellness activities.
  • Annual learning & development allowance of £1,250 and free access to LinkedIn learning and Microsoft ESI learning platforms
  • Life cover; income protection and participation in the company pension scheme

Additional Information:

  • You must be eligible to work in the UK for this role. We are unable to provide sponsorship.
  • We are not partnering with external staffing agencies for this role, so please apply directly.
  • As part of our application process, you will be prompted to provide details of any reasonable adjustments to our recruitment process that you need.



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