Public Relations Account Director job vacancy


Overview: Public Relations Account Director job vacancy in Leicestershire recruiting now

Ref: 217248185
Employer: Confidential
Location: Leicestershire, United Kingdom
Salary: bonus
Employment Type: Permanent

Job Details:

£40-45K + bonus

Leicester/ Hybrid

A leading Digital Marketing Agency are looking for PR Account Director who will be responsible for the creation of and driving PR marketing campaigns, delivering awareness through earned media channels, including traditional and digital media, content marketing, SEO, influencer marketing, organic social media and producing newsworthy content. You will need to be able to plan, deliver and report on creative PR campaigns that align with client objectives and KPI s.

You will have the ability to lead and work closely on campaigns whereby you will work with Social, Paid and SEO teams. This will include creating and distributing content across a mix of other channels and for a range of other projects.


Assisting with the development of PR and Influencer strategies for both B2B and B2C clients

Taking ownership of the delivery of PR campaigns and creating content assets such as press releases, blog posts. white papers, infographics, guides, etc

To be proactive in the planning of outreach and promotion of the content assets to increase exposure, brand awareness and links/citations

A solid understanding of how PR fits into the wider digital marketing mix including a good knowledge of SEO, plus key analytical and research tools such as Google Analytics, keyphrase research and keyword tracking tools and link assessments tools

To analyse and identify results in line with the clients’ KPI s and produce campaign performance reports for internal account managers and external client review

To directly manage the client relationship from prospect onwards with a proactive approach to renewal and retention


Proven experience designing, managing and delivering effective PR and influencer campaigns

Proven track record of developing PR strategy through a variety of content distribution methods

To be able to identify, negotiate with and manage influencer marketing campaigns

Editorial mindset with an ability to assess the strength of a story/ idea

Excellent communication and English writing skills

Knowledge of the media and a full, live contacts book

Media relations experience and negotiation skills

Experience in managing third-party suppliers (such as designers and photographers)

Ability to carry out keyphrase research, and optimise copy for SEO purposes

Ability to use digital PR campaigns for Link earning and SEO purposes

Good Analytics and reporting skills with practical experience of a range of software and tools, such as PR research and broadcasting, keyphrase research tools, SEO rankings tools, social posting and listening,

Presentation skills including client meetings, training and webinar presentation

If you have 5 years+ of experience in a similar role in a PR or digital marketing agency and want to work for a leading agency with flexible working and a quarterly bonus then apply now



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