PPC Marketing Manager | Uniting People

Uniting People

Job Title: PPC Marketing Manager
Employer: Uniting People
Location: Cheshire, United Kingdom
Salary:
Employment Type: Permanent
Reference Number: 23643_221640228

 

Job Details:

PPC Marketing Manager

Office based – Altrincham

Salary – 35,000 – 45,000 depending on experience

Key Responsibilities:

  • Develop and implement comprehensive PPC advertising strategies across platforms such as Google Ads, Bing Ads, and other relevant networks.
  • Manage and optimise large budget campaigns, ensuring efficient allocation of resources and maximum return on investment.
  • Conduct keyword research, ad copywriting, and audience targeting to maximise campaign reach and effectiveness.
  • Utilise analytical tools and data insights to monitor campaign performance, identify trends, and make informed decisions for optimisation.
  • Implement A/B testing and other experimentation methods to refine ad creatives, landing pages, and targeting parameters.
  • Monitor and control engagement metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA) to achieve campaign objectives.
  • Stay abreast of industry trends, algorithm updates, and best practices in PPC advertising, and adapt strategies accordingly

Requirements:

  • Proven experience as a PPC Marketing Account Manager or similar role, with a focus on managing large budget campaigns.
  • Expertise in optimising and controlling engagement through PPC advertising platforms, including Google Ads, Bing Ads, and others.
  • Proficiency in utilising analytical tools such as Google Analytics, Google Ads, and third-party PPC management platforms to monitor performance metrics and derive actionable insights.
  • Strong understanding of PPC bidding strategies, keyword research techniques, and audience segmentation.
  • Excellent communication skills, with the ability to interpret and convey complex data analysis findings to stakeholders effectively.
  • Detail-oriented approach with a strong emphasis on data accuracy and campaign performance tracking.
  • Proven ability to work collaboratively in a fast-paced environment, managing multiple projects simultaneously and meeting deadlines consistently.

 

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