The Portfolio Group
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Job Title: PPC Manager
Employer: The Portfolio Group
Location: Manchester, United Kingdom
Employment Type: Permanent
Reference Number: 220500150
Portfolio are proud to be exclusively representing our Client who are a trusted health and wellbeing network who have been making a positive difference in over 15 million lives, in their search to add a talented PPC Manager to their team. Our client offers the most comprehensive employee assistance programme on the market, giving 24/7 caring and compassionate support services to employers from organisations of all sizes, across the private, public, and non-profit sector, to business partners, individual users, employees, and their family members. We’re proud to be exclusively supporting a highly successful business based in the Manchester area that operates in the B2B world! The business has enjoyed impressive growth and as a result, they’re now looking for an additional PPC superstar to join their existing multi-skilled marketing team! This is a once in a career opportunity for an exceptional Marketing Executive to join a truly People Led business, the industry leading EAP and OH provider! Day To Day Lead the global paid media strategy, initially within the UK and ROI, ensuring best practice is being followed. Defining, measuring, and evaluating relevant paid media KPIs Manage the planning, building, and reporting of multiple paid media activity across the UK and ROI, going beyond paid search, social, and programmatic display Continuous development of accounts through A/B testing Work cooperatively with other channel managers to create a seamless and integrated approach Collaborating with wider teams across SEO, CRM, UX, CRO Supporting the delivery of daily/weekly/monthly reports with context around performance, creating paid media forecast Reporting to stakeholders across UK and international territories Work with the Head of Digital Growth and the Sales Director to reach channel growth targets Essential Skills 4+ years of experience managing lead gen paid media activity with large monthly budgets Exceptional knowledge of Paid Media platforms including Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads and Programmatic Display Able to propose long-term strategies and create long-term testing plans related to account growth You have the ability to leverage analytical insights from both GA4 and offline data sets to improve lead quality, improve conversion and increase leads. Experience conducting fair AB tests and conducting PPC account optimisations on a large scale Not afraid to challenge and be open to challenges Naturally creative whilst using data to drive every decision P46090CC INDMANS
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