Paid Media Account Director, Luxury | Croud

Croud

Job Title: Paid Media Account Director, Luxury
Employer: Croud
Location: London, United Kingdom
Salary:
Employment Type: Permanent
Reference Number: 10826_a33bc3d1d601ec3b552a4306081ba70a

 

Job Details:

ROLE OVERVIEW

Croud is a digital marketing agency with a unique business model , recently named Sunday Times Best Place to Work 2023 .

In 2021, Croud acquired VERB Brands. As part of an exciting rebrand, VERB will now be known as Croud Luxe.

Croud Luxe specialises in full-service performance marketing solutions and partners with globally renowned luxury and premium brands such as Flannels, Calzedonia, Aston Martin, The Ritz, Maybourne Hotel Group and many more.

We are looking for an experienced Paid Media professional with an agency background who is passionate about luxury retail. Experienced in both strategy and activation.

Working alongside the team, you will be tasked with leading the paid media strategy of some of our highest profile clients and guide their expansion of digital growth across paid search, paid social and programmatic. These clients will be some of the biggest names in the luxury space and will be taking the next steps to build a more sophisticated digital framework that can withstand the changes in the industry and deliver results against business KPIs.

Own the relationship between Croud Luxe and your client, leading your aligned team and taking full responsibility of their campaigns from planning to launch, through to ongoing optimisation, reporting & strategic development. Through this, ensure the client sees continuous growth by setting clear KPI targets and producing action plans to achieve them

Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.

RESPONSIBILITIES

  • Working with the Client Service team and Head of Paid Media you’ll provide senior leadership and strategic guidance across the agency’s portfolio of clients
  • Developing and maintaining strong client relations
  • Identifying where investment is best utilized to support client growth
  • Supporting the Head of Paid Media and other Account Directors with providing effective support to the Paid Media team
  • Ensuring high quality work is carried out throughout the team, inline with our agency values
  • Co-ordinate and delegate work across the teams as necessary
  • Coach and guide your team to achieve these goals and challenge themselves to grow in their career development
  • Be at the forefront of Paid Media by keeping up to date with industry trends and nuances seen in Luxury
  • Help in New Business preparation and pitch attendance
  • Confidently lead monthly meetings & QBRs with the support of Client Services and your delivery team to deliver actionable insights, media roadmaps & performance reports to the client
  • Work with agency key stakeholders to align on strategy and ensure client needs are met
  • Develop imaginative, innovative and effective ideas to improve clients performance

PERSON SPECIFICATION

To be successful in this role you will need to:

Have a solid background in paid social or programmatic with ideally (but not essential) secondary knowledge in Paid Search. As well as demonstrable examples of advanced campaign management & reporting features in SA360 and Google Analytics (or alike e.g. Adobe). We will consider candidates who show a willingness to learn but are proficient in only one channel.

Confidently uses cross-channel knowledge to lead client relationships, ensure the relevant internal teams are collaborating as one account delivery team and to successfully upsell/cross-sell VERB’s services where appropriate

Be able to navigate your client through an increasingly dynamic and complex data ecosystem, making sure your strategy is built for the upcoming changes on things like iOS 14.5, Universal Analytics farewell and 3rd party cookies being discontinued in 2023

  • Demonstrate a strong sense of self-motivation and self-drive
  • Strong leadership skills: managing direct reports, coaching & motivating
  • Proven time management skills
  • Impeccable attention to detail
  • Highly organised and an ability to multitask

COMPANY BENEFITS

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

  • 25 days holiday a year with the option to purchase more
  • Hybrid working model
  • Annual performance bonus
  • Recruitment referrals bonus
  • Health & wellbeing contributions
  • Cycle to Work scheme
  • Free fruit, breakfast cereals and tea & coffee
  • Regular socials and events planned
  • Peer to peer recognition scheme ‘bonusly’
  • Enhanced maternity and paternity package
  • Pension
  • Employee Assistance Programme
  • Access to Croud Campus (our bespoke learning and development platform)
  • Life and income protection
  • Medical cash plan
  • Day to make a difference

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your linemanagers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person’s gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

 

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