Media Specialist job vacancy


Overview: Media Specialist job vacancy in London recruiting now

Ref: 17760_62e9500563ef1a01ca3453f7
Employer: Hays
Location: London, United Kingdom
Employment Type: Permanent

Job Details:

Remote Working Media Specialist Up To £400 Per Day

Paid Media Specialist
Remote – 1 day office based per month, occasional paid travel to London for meetings.
£300 – £400 Dayrate dependant on experience – Inscope Of IR35

As a Media Specialist, you will be hands-on working on digital demand gen initiatives, and have the ownership of planning, managing, and optimising our digital channels through analysis, segmentation, and creative testing.

You will be creating the plans for paid activities and be hands on to activate campaigns on paid media channels, particularly paid search and social, working closely with our Consumer Media team. You will work with brand marketing and commercial to launch campaigns and optimise full-funnel performance of the campaigns.

You will be used to working in fast-paced environments, adaptable, inquisitive and data orientated. You love to suggest new ideas and new ways to run campaigns, explore possibilities and not be afraid to test new trends. You are a team worker who is happy to share and learn from others and also happy to work alone, accountable for your own channels performance and comfortable to present to stake holders.


Own all paid acquisition and re-targeting efforts for the Business for paid search and social.
Identify new ways to reach our target customers through experimentation and optimisation.
Execute campaigns to deliver against media and business outcome KPI’s, managing accounts, campaign tactics setting, reporting and optimisation.
Planning and manage budgets and platform mix to achieve demand gen goals.
Optimise the funnel experience by working with brand marketing and CX teams to test new ads and landing experiences to drive traffic to site, and to convert it to leads and online sales.
Implement and monitor A/B and multi-variate tests to optimise conversion and other performance metrics.
Ownership of Finance process and PO Management

The candidate

Experience in digital marketing, preferably with a focus on B2B demand gen
Hands-on and operational experience of search & Social technology platforms, i.e., Google Ads, Bing, Facebook Business Editor, Twitter, LinkedIn
Knowledge of targeting strategies, brand safety, and use of custom audiences, Search PPC knowledge including account and keyword strategies, RSLA, KPIs and targets, script development / account automation tools, and related products, e.g. Shopping ads.
Good knowledge of analytics, tracking tag management/implementation, and working with DMP’s, with experience of creating audience segments, pushing these to execution, campaign optimisation, and evaluation.
Strong data analysis skills, with metrics-focused approach to the role; Clear understanding of dash boarding technologies e.g. Adobe Analytics, Datarama, Data Studio.
Detail-oriented, self-organised and able to handle multiple priorities
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