Marketing Executive | Links Recruitment Ltd

Links Recruitment Ltd

Job Title: Marketing Executive
Employer: Links Recruitment Ltd
Location: Lincolnshire, United Kingdom
Salary:
Employment Type: Permanent
Reference Number: 23643_221639850

 

Job Details:

Want to take your marketing career to the next level?

We re looking for a talented, experienced marketing professional to help deliver a comprehensive programme of campaigns and content supporting exciting growth across multiple solutions and industry verticals.

In the role, you ll leverage the full marketing mix to promote our products and services. You ll play a key role helping the Marketing Team to develop the company s strategic approach, then lead on the successful execution of our plans.

Responsibilities

  • Lead on the development of our brand identity, tone of voice and messaging.
  • Identify and execute relevant opportunities for media coverage.
  • Plan and deliver inbound and outbound campaigns in line with the company plan.
  • Create and distribute materials which generate target enquiries for the business.
  • Report on success and areas of improvement across our lead-generation programmes.
  • Understand and bring to life our customer pain points and value proposition.
  • Produce content and collateral that supports successful sales execution.
  • Manage the storage and distribution of our comprehensive asset library.
  • Collaborate with and manage suppliers, agencies, third parties and partners.
  • Represent the company and our brand in the industry as required.
  • Engage in team planning sessions and present updates on project progress.

What we need from you

  • Experience creating and delivering comprehensive marketing campaigns.
  • SCO Marketing Skills.
  • Adobe creative suite experience.
  • Demonstrable advanced use of typical marketing platforms such as CRM, marketing automation, content management systems and more.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
  • Proven track record creating various short- and long-form content.
  • Ability to lead projects and support/manage other stakeholders through the process.
  • Understanding of business challenges, buying processes and how to position solutions for senior decision-makers.
  • First-class planning and organisation.
  • Enthusiasm, positivity, and a solution-focused mentality.

Salary: £35,000 £50,000 Negotiable Dependent on Experience
Hours: Mon. to Fri 09.00-17.00

 

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