Marketing & Communications Executive job vacancy

Ethical Legal Services Ltd

Overview: Marketing & Communications Executive job vacancy in Not Specified recruiting now

Ref: 838341
Employer: Ethical Legal Services Ltd
Location: Not Specified, United Kingdom
Salary:
Employment Type: Permanent

Job Details:

We have an exciting opportunity for a rising marketing and communications professional to take the profile of our ethical and values-led company to the next level.

We help thousands of families every year to navigate the complex NHS care funding system, but many more families have no idea we exist to help them. Our challenge is to raise our profile through a significant boost in our marketing and communications and by leveraging our strong relationships and excellent reputation.

The right candidate will be an enthusiastic self-starter with the experience and desire to deliver activities across the marketing and communications mix. From writing blog posts and developing Facebook ads, to optimizing our Google Business listing and collecting video testimonials from clients, you will be able create content aligned to our brand values: ethical, expert, personal and compassionate.

Alongside delivering new things we already know we need – such as a LinkedIn profile and YouTube channel – this role provides a real chance to contribute your own ideas and help shape our marketing and communications strategy, in partnership with the Managing Director.

Staff Benefits include: Pension Scheme, Generous Annual Leave Entitlement, Death in Service Benefit 4x salary, Flexible Working, Health & Dental Care Plan, Professional Development Plan, Employee Rewards Scheme (Perkbox) and Performance-Related Bonus.

MAIN DUTIES:

Work with the Managing Director to plan Beacon’s marketing and communications strategy employing the most appropriate marketing mix and maximising on all potential customer touchpoints.
Lead the delivery of all marketing and external communication activities.
Develop and deliver a long-term content calendar across all Beacon’s channels (including website, social media, email, newsletter) to align with key times of year, external and internal priorities.
Be responsible for content updates to the Beacon website using Wordpress, including making continual improvement based on Google Analytics and SEO performance, and – working with an external consultant – Google Ad performance.
Set up and develop a Beacon YouTube channel, and LinkedIn presence.
Work with the casework team to capture stories and video testimonials of our clients.
Ensure all content aligns with Beacon’s brand values and projects a consistent brand personality.
Support the Managing Director with media opportunities and maintain relationships with key journalists.
Identify and build on opportunities to increase Beacon’s profile by leveraging relationships with our partners and other organisations.
Maintain and develop excellent working relationships with key partners, stakeholders and suppliers, commissioning and reviewing work and content as necessary.
Manage the marketing database and be responsible for newsletter distribution.
Keep a watching brief on the marketing messaging environment around Continuing Healthcare casework and advocacy.
Stay up to date on developments in PR and marketing channels and best practice.

Uphold organisational values, promoting Beacon’s social goals through each area of your work.

Attend line management, supervision and team meetings as appropriate and play a full part in the development and success of Beacon.

Our Values

At Beacon, we employ people who want to do things differently to other organisations working in this field. Five values sum up our culture and how we treat our clients and our staff:

Ethical

Commitment to our clients

We operate with honesty and integrity. We are transparent about our funding set-up and our fees, which we keep as low as we sensibly can. We never ‘hard sell’ our services, we keep you informed at every step, and we always give our honest opinion of your chances of success. As a social enterprise, we donate any profits to charity.

Commitment to our team

We operate with honesty and integrity, and always work hard to get the best results for our clients and the business. We work to high standards, and trust our people to respectfully speak out if we fall short.

Expert

Commitment to our clients

We pride ourselves on being recognised as leading independent experts in NHS Continuing Healthcare (CHC). We apply our knowledge and experience to help every case and caller. We also strive to improve CHC for everyone, by training health and social care professionals.

Commitment to our team

We are the leading experts in our field. We encourage and value innovation and evolution in what we do, and how we do it. We are united in developing the business and its services.

Personal

Commitment to our clients

By listening carefully to you and the people who really know about your care needs, we can provide excellent advice and powerful advocacy tailored to your unique situation.

Commitment to our team

We get results by getting to know our clients. We do the same with our people, offering flexible working options to suit your circumstances, and taking time out to have fun as a team.

Compassionate

Commitment to our clients

We are mindful of the immense stress that our callers and clients can be under, at what is often a really tough time. We do our best to lift some of that burden by providing a quality service that you can trust, and by being compassionate and courteous at all times.

Commitment to our team

The nature of the work can be stressful and emotionally draining. We take care and time to look out for each other, and encourage healthy work habits.

Rewarding

Commitment to our team

We take the time to celebrate success and are inspired by one another’s achievements. We provide a generous and varied suite of benefits that can be enjoyed by our people and their families.

 

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