Overview: Marketing Analytics Exec – 2-3dpw job vacancy in London recruiting now
Employer: Harris Hill
Location: London, United Kingdom
Employment Type: Contract
Harris Hill is working with a membership, not for profit organisation who work within the charity sector, to help source an interim Marketing Analytics Executive on a 3 month, 2-3dpw basis.The role will be to provide marketing analytics and influence marketing and organisation decision making by ensuring they have a clear understanding of the effectiveness of their activity, performance of products and services, and behaviour of their audiences.Marketing analytics and reportingEnsure marketing systems are set-up to support performance marketing tracking and reporting (including through Google Tag Manager (GTM) and Data Studio)Work with agency partner and marketing, digital and data colleagues to set up campaign tracking and monitoringAnalyse campaign performance metrics and trends in order to benchmark campaign activityUse data analytics software (Google Analytics), email service provider (ESP) and CRM system (Dynamics) to interrogate data and produce regular reports on KPI’s and performanceSupport marketing colleagues with post-campaign analysis and recommendations for optimisation and improvementSupport the marketing and communications manager to deliver the monthly KPI dashboard and to provide insight and analysis to support the planning processData management and segmentationProvide insight and data segmentation support for email and campaign activity, using CRM (Dynamics) and email service provider, Click DimensionsProactively suggest ways to improve the quality of data and use within marketing activitiesWork closely with marketing and CRM colleagues, and specifically the CRM and data officer, to represent marketing requirements and input into CRM system and data management decisionsKeep up to date with data protection issues, especially those pertaining to business data and any other circumstances pursuant to NCVO’s operating environment including GDPR and PECRKnowledgeKnowledge of tools such as MS Excel, Google Sheets, Google Analytics, Google Tag Manager, Google Adwords, Data Studio as well as social media analyticsA good understanding of CRM systems (ideally Dynamics), with the ability to segment and manage data profiling listsAn understanding of performance/acquisition marketing and how this is applied using Ad/MarTech through search, social media and display channelsSkillsTechnically and digitally savvy, able to learn new software quickly and troubleshoot technical problemsStrong interpersonal and communication skills (written and verbal)Excellent attention to detailCollating data and information into clear reports for different purposesAbility to communicate insights from data appropriate to the audienceStrong Excel skillsExperienceGeneral marketing KPI reporting and/or dashboardsWorking with Email Service Providers (ESPs) e.g. Click Dimensions, DotMailer/DotDigital, Emarsys, CRM platforms (Dynamics etc) and data analytics packagesSetting up email automation campaigns and A/B testingWorking collaboratively as part of a digital, insight or marketing teamActive commitment to equity, diversity and inclusion
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