Head of Sales – Advertiser | Permutive, Inc.

Permutive, Inc.

Job Title: Head of Sales – Advertiser
Employer: Permutive, Inc.
Location: London, United Kingdom
Employment Type: Permanent
Reference Number: 10826_15d3059c202e850826728dd4354e2a08


Job Details:

About the Role

Permutive is hiring a motivated Head of Sales to drive our new business who has proven success selling Marketing and/or Advertising platforms to Brands.

Permutive is the category-leading Audience Platform, we’ve spent the last 8 years laying Permutive across the supply side. We have 80% market share in the UK and 40% market share in the US across premium publishers. As the cookie collapses we’re enabling advertisers to build direct pathways to publishers, to bring their own data along, and model and scale it out across 1.7T impressions, without the need for cookies.

We’re solving the biggest industry problem, and we’ve spent the last year proving our technology, winning flagship telcos and tech companies. We enabled them to triple their reach into the 70% of consumers who no longer have a cookie, and with it we’ve doubled sales downstream. The product outperforms the native data platforms within Google DV360 and TTD, and we’re now looking to rapidly scale this as the cookie collapses.

This role is instrumental in driving the success of the Advertiser team and we’re looking for you to help us get there.

About the team
You’ll join a motivated and high-performing team made up of individuals with backgrounds from across the Advertising industry. We’re effectively an incubator organisation inside the main Permutive business and we solve the biggest challenges for our customers as the cookie deprecates, specifically data activation. In head-to-head tests against Google and The Trade Desk, we’ve doubled reach and doubled sales.

We are excited by the opportunity to have an outsized impact on the wider business by building the Advertiser business at Permutive.

What you’ll be doing

  • Be accountable and responsible for meeting the new business revenue goal of the Advertiser business.
  • Building out the new business go-to-market strategy of the sales for the Advertiser team. This includes hiring into your team.
  • Responsible for ensuring that we meet, and exceed, annual sales goals.
  • Running a consultative sales process with Advertisers to help them transform the way they use Programmatic Media
  • Execute a rigorous qualification process to ensure that we are meeting with the Advertisers who best fit our ICP profile
  • Collaborate with Product and Engineering to refine our Product Market Fit in line with market feedback from qualified prospects
  • Own your pipeline and revenue targets, Sales Directors are franchise owners at Permutive
  • Deliver high volumes of activity to build your pipeline and create the framework for successful pipeline generation
  • Be a trusted advisor across your prospects and take a consultative approach to uncovering business needs and pains
  • Strategically focus and target the ideal customer profile to bring on strong fit customers
  • Work collaboratively with the wider Permutive & prospect organizations to act as consultants to Brands on the digital marketing landscape, how Permutive serves their business needs and solves their pains
  • Maintain a strong level of proficiency in market changes, products; including the target buyer, product positioning, major benefits, and features, as well as the skills to communicate those benefits to customers in a way that drives urgency
  • Building brand recognition in the industry by attending industry conferences, events, and networking sessions

What you’ll need

  • An expert in opening and driving successful revenue in complex SaaS sales cycles.
  • Demonstrated success in a full cycle SaaS sales experience
  • Strong hunter mentality, you’ll be building and driving the success of the Advertiser team’s new business quota.
  • Track record of building and executing successful GTM functions for sales teams
  • Experience successfully building relationships and closing business with Brands and/or Advertisers. We would be excited if you have worked in Advertising, Measurement, MarTech, or CDP/DMP.
  • Proven ability to independently develop, manage, and close new client relationships at the CxO level in Enterprise, complex accounts. In particular, working with Marketing, Digital, Programmatic and Media and Measurement.
  • Experience building relationships with Champions, Economic Buyers and Executive Sponsors
  • Experience hitting quota of $2m+ of ARR per year
  • Mastered a solution-based approach to selling with experience managing complex sales processes, including working knowledge of MEDDIC or similar sales methodology experience
  • Nice to have: In-depth knowledge of the ad-tech ecosystem

What we are offering

We take a structured, objective approach to salary-setting, which is based on marketing information, our compensation strategy, and your experience and capability assessed through our interview process. For a typical candidate who meets our requirements, we pay a base salary between £125,000 and £140,000.

How we compensate for success

If you join Permutive as a Sales Director with a base salary of £140,000 and reach 100% quota attainment in a year, your OTE for that year will be around £280,000. The true earning potential is significantly higher as your potential to earn is uncapped, 100% quota attainment is the minimum expectation for our Sales teams.


  • Stock options
  • Parental Leave Policy entitling new parents up to 26 weeks of leave on full pay
  • Everyone has full access to LinkedIn Learning
  • Time to rest and relax with unlimited paid leave (minimum expectation of 25 days + bank holidays annually)
  • Extensive training and development opportunities
  • Free access to Spill , our mental health partners
  • Work-from-home allowance – £500 budget to upgrade your working environment.
  • YuLife insurance – virtual GP and healthcare services, work-life consultations, free will writing service, wellbeing discounts



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