Head of Ecommerce | Groupe Clarins

Groupe Clarins

Job Title: Head of Ecommerce
Employer: Groupe Clarins
Location: London, United Kingdom
Salary:
Employment Type: Permanent
Reference Number: 10826_bad9f1aa9fb97e493d2fc40c079472b9

 

Job Details:

Head of Ecommerce – London, Hybrid – 37.5 Hours

Ready to bring passion into your career?

A global leading skincare and make-up company, Clarins Group is the embodiment of a committed family history, with a fierce passion for innovation and spirit of independence. Its raison d’être is “making life more beautiful, passing on a more beautiful planet”.

Operating in more than 150 countries, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas.

Because our 8,000 talents are unique, we are committed to promoting diversity in all its forms.

Do you want to help write the next chapter of our story?

The role:

Responsible for supporting the Digital, CRM and E- Commerce Director and wider Team with a variety of PA and administrative duties, as well as coordinating internal events.

What you’ll do:

  • Manage the Clarins website and its P&L
  • Develop and execute a successful ecommerce strategy to drive online sales growth
  • Manage the e-commerce budget including forecasting and financial reporting.
  • Improving sales & conversion through launching additional online sales & conversion drivers
  • Proactively trading the website by merchandising product to drives sales and by proposing and implementing new and reactive activity when required to drive KPIs.
  • Overseeing the development optimization of the website to ensure a seamless user experience
  • Collaborate with marketing and external agencies to enhance digital marketing efforts and website functionality
  • Monitor the sites performance intensely and amend plans accordingly
  • Work with supply chain team to forecast and manage ecommerce inventory, as to ensure sales are maximised and content delivered effectively.
  • Ensure smooth functioning of digital and e-commerce activities, in alignment with the CRM and digital media strategy, to ensure a true 360 experience for our consumers
  • Select and rollout new onsite functionalities to offer engaging experiences and drive business further. Monitor websites’ generosity levels to ensure sustained profitability (loyalty, discounts, GWP)
  • Oversee the content plan taking into account the role of SEO, content optimisation, audience profiling, social media channel insights, Google Analytics, Google
  • Manage the Online Acquisition
  • Implement short, medium and long term SEO strategy to drive traffic to our DTC website
  • Optimise acquisition channels (PPC, SEO, affiliates) to drive and increase sales and customer acquisition
  • Analysis of spend to ensure the dept is as efficient and effective as possible with customer acquisition costs.
  • Utilise advanced analytics to drive decisions, and spearhead growth hacking initiatives to rapidly scale our online presence and sales.

You are:

  • Understanding of managing P&L and customer experience optimisation.
  • Experienced content and data strategist with strong understanding of the role of SEO, content optimisation, audience profiling, social media channel insights, Google Analytics, Google.
  • Someone who has exceptional influencing and leadership skills Self-starting and proactive with the ability to work to tight deadlines and apply cross-functional leadership skills.
  • Hands on professional with a strategic mindset, capable of delivering an ambitious, yet achievable trading plan.

You have:

  • A proven track record of successful E-commerce in a similar environment.
  • 7-10 years of extensive working knowledge of ecommerce.
  • Very strong analytical and numerical understanding, and ability to translate data into actionable plans.
  • A trading mindset and a willingness to be across all areas of the business including, merchandising, operations and supply-chain is a must.
  • A firm grasp on supporting technologies & ecommerce fundamentals.
  • Strong understanding across the digital marketing mix: website development and management including CMS, organic and paid social, SEO, PPC. And demonstrated experience of driving impact and growth at scale.

We have:

  • Close to 70 years of expertise in beauty and spa, with the Clarins and myBlend brands.
  • Unique products and innovative services.
  • A commitment to Social & Environmental Responsibility embedded in our raison d’être.
  • A caring and inclusive corporate culture.
  • Development and training opportunities.
  • Attractive compensation and benefits.
  • We Care Day – Volunteering.
  • A flexible work environment, with up to 2 days of remote working per week.

If you have a curious mind, a thirst to go further and the drive to boldly take on new challenges, join us.

At Clarins Group, we believe in making life more beautiful for our employees and our customers. Inclusion and diversity are firmly grounded in our core values, which are part of our DNA. We strive to achieve inclusiveness and we foster an equal-opportunity culture where everyone can reach their full potential and do their best work. We welcome applications from all backgrounds.

 

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