Head of Digital Marketing job vacancy

Michael Page

Overview: Head of Digital Marketing job vacancy in Wiltshire recruiting now

Ref: 15678302
Employer: Michael Page
Location: Wiltshire, United Kingdom
Employment Type: Permanent

Job Details:

  • Market leading Manufacturer helping to build a sustainable future
  • Flexible and hybrid working

About Our Client

Wavin is an innovative solution provider for the building and infrastructure industry across multiple continents. Backed up by 60+ years of expertise, they are geared up to tackle some of the world’s biggest challenges around; water supply, sanitation, climate-resilient cities and building performance.

At Wavin, they focus on creating positive change in the world and their passion is building liveable and lovable places. They engage and collaborate with city leaders, engineers, planners, and installers to help make cities future-proof and buildings comfortable and energy-efficient.

Wavin is part of Orbia, a community of companies bound together by a shared purpose: to advance life around the world. Wavin has 10,500 employees in 40+ countries worldwide and operates under brands like Wavin, Amanco and Pavco.

Wavin are a company who place strong belief in a successful business being built on a strong and successful marketing team and their performance. They demonstrate their commitment through significant marketing budgets to help grow the business, in particular investing heavily in digital marketing and its development.

As a global market player, Wavin’s wish is to make a difference and become an industry leader in sustainability, working hard to build a better future for generations to come. Wavin are committed to contributing to UN sustainable development goals of; clean water and sanitation, industry, innovation and infrastructure, sustainable cities and communities, and climate action.

Job Description

Reporting into the Marketing Director of UK and Ireland and working closely with the Director of Global Digital Marketing. The Head of Digital Marketing will be responsible for developing the digital marketing strategy and plan for Wavin UK & Ireland and ensuring its successful execution, whilst also contributing to the overall digital direction and progression of the Wavin Group.

The successful Head of Digital Marketing:

  • Will lead and develop a team of 5 digital marketing professionals. Helping coach and mentor the team through personal development plans.
  • Collaborate, contribute, and lead digital marketing initiatives and projects that will benefit the wider Wavin global organisation.
  • Drive the Digital Marketing performance measurement.
  • Oversee PPC and SEO strategies, marketing CRM development , All digital channels and selling tools; websites, social media, digital tools, E-learning platforms.
  • Work seamlessly with the Senior Marketing Communications Manager to ensure full campaign integration from traditional media onto digital channels and digital support to merchant customers as required.
  • Undertake research, insight, and analysis to achieve a full understanding of customers and their needs to inform strategy development.
  • Stay up to date on best practices and new innovations in digital marketing
  • Manage the Digital Marketing budget (£2.5m)

The Successful Applicant

Requirements for the successful Head of Digital Marketing:

  • A good overall knowledge of digital marketing disciplines including:

SEO and PPC strategies using tools such as Google Analytics, Google Ads
Social media (Facebook, LinkedIn, Twitter & Instagram)
Website CMS platforms (Sitecore, Hubspot, Content Stack)
Emails and Email Automation (Hubspot)
Analytics using tools such as Google Analytics and BrightEdge

  • Experience at having led and managed digital marketing teams covering all digital marketing functions.
  • Experience of marketing complex technical products, and messaging to a broad range of audiences from installers to specifiers is desirable.
  • Good commercial acumen and proven track record of driving sales opportunities through digital activities.
  • Analytical, with the ability to interpret information, news, data and research quickly – and distil the most important and relevant information.
  • Highly creative with expertise in identifying target audiences and devising digital campaigns that engage and convert.
  • Ability to effectively drive people, process, and technology change in a dynamic and complex operating environment.
  • Educated to Degree level or equivalent in Marketing / Digital Marketing or another relevant specialism. Additional qualifications in Digital Marketing or specific Digital Marketing Channels is desirable.
  • Personable and approachable, with an enthusiastic and motivational nature and an overall passion for excellence.
  • Reliable, flexible, and co-operative approach.

What’s on Offer

Flexible and hybrid working.

Good Salary and benefits including Bonus, Travel/Car allowance, contributory pension, and private health care.

Where specific UK qualifications are required we will take into account overseas equivalents. All third party applications will be forwarded to Michael Page.

Ref Code: MPBBjnZ



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