Director, Strategic Partnerships, EMEA, UK | Attentive Inc

Attentive Inc

Job Title: Director, Strategic Partnerships, EMEA, UK
Employer: Attentive Inc
Location: London, United Kingdom
Employment Type: Permanent
Reference Number: 10826_4470845afe09e08599d5bbf777eff4d9


Job Details:

About Attentive:

Attentive is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer’s purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, Dickey’s Barbecue Pit, and Wyndham Resort, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love.

Attentive’s growth has been recognized by Deloitte’s Fast 500 , Linkedin’s Top Startups and Forbes Cloud 100 all thanks to the hard work from our global employees!

Who we are

Attentive is seeking a highly motivated and results-driven leader to join our team as the Director of International Partnerships. This role is crucial to our company’s success as it focuses on expanding and nurturing our partner ecosystem to drive revenue growth and serve as a strategic partner to our product organization.

As the Director of International Partnerships at Attentive, you will be responsible for developing and executing a strategy to drive revenue growth in our international markets (primarily EMEA and APAC) by leveraging technology and service partners. Your primary objective will be to grow, activate and engage regional partner ecosystems – acquiring new agencies & tech partners for our partner program, nurturing relationships with existing partners and identifying resellers to expand into new geos. This role requires self-starter and ownership mindset, self-motivation, strategic thinking, the ability to build with an eye toward scale and effective collaboration with cross-functional teams. This role carries a revenue goal and is a player-coach opportunity (managing 2-3 team members).

Why Attentive needs you

  • Develop a International Partnerships Strategy: Conduct market sizing, segmentation, and prioritization of partner segments. Define strategic initiatives to drive agency growth and revenue. Identify opportunities for expansion into new partner categories & verticals.
  • Acquire New Agencies: Identify potential agency partners that align with our business objectives. Proactively engage with agencies to communicate the benefits of our partner program. Collaborate with the sales team to negotiate and onboard new agency partners.
  • Build and Grow Partner Relationships: Implement a range of 1:1 and 1-many activities, such as events, webinars, and community engagement, to foster relationships with agency and tech partners. Act as the primary point of contact for regional partners, addressing their needs and concerns. Develop strategies to deepen engagement and drive increased partner participation.
  • Cross-Functional Collaboration: Partner closely with marketing, sales, partner enablement, and product teams to understand partner needs and align them with our offerings. Advocate for partner feedback and collaborate with product teams to incorporate partner needs into the product roadmap. Collaborate with marketing to develop partner-specific campaigns and materials.

About you

  • Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
  • 10+ years of experience in agency partnerships, business development, or sales roles within the Martech (or adjacent) industry in the UK with carrying a revenue number and experience expanding to new geos across EMEA and APAC (preferred) or LATAM
  • 3+ years of people management. Remote people management experience preferred (across geos).
  • Experience managing partnerships across agencies, ISVs, SIs and consultancies.
  • Experience with Email and/or SMS marketing is a strong plus.
  • Strong understanding of marketing technology, trends, and best practices.
  • Excellent communication, negotiation, and relationship-building skills.
  • Strategic thinker with the ability to analyze market data and make data-driven decisions.
  • Demonstrated leadership experience, including developing a team and driving results.
  • Ability to work independently and remotely while maintaining high productivity.
  • Willingness to travel up to 30% of the time for conferences, events, and partner visits.

Attentive Company Values

Default to Action – Move swiftly and with purpose

Be One Unstoppable Team – Rally as each other’s champions

Champion the Customer – Our success is defined by our customers’ success

Act Like an Owner– Take responsibility for Attentive’s success

Learn more about AWAKE , Attentive’s collective of employee resource groups.

If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.

At Attentive, we know that our Company’s strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation.



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