Job Title: Digital Marketing Campaign Specialist / Manager
Employer: Mercia Group
Location: Leicestershire, United Kingdom
Employment Type: Permanent
Reference Number: 221019158
Digital Marketing Campaign Specialist / Manager
Location: Hybrid / Leicester, LE19 1SU (remote working options also available)
Salary: £30,000 £45,000 per annum, DOE
Why do we want you?
As an SEO specialist you have a genuine interest in SEO and Digital Marketing and will have successfully developed and executed SEO campaigns.
You will have experience with SEO industry programs such as Google Analytics, along with experience with other aspects of marketing including social media and PPC
As the SEO Specialist, you will be able to identify strategies, techniques and tactics to increase the number of visitors to our Mercia Group website(s) and obtain a high-ranking placement in the search engine results pages (SERPs). As well as employing (UX & CRO) methods to turn visitors into active users to generate leads and sales.
At Mercia, we enable accountancy and tax professionals to do business in the right way.
We re proud to be part of Wilmington PLC s training and education division, so if you re looking for innovation, integrity and teamwork, you ll find them all and more here.
As a Digital Marketing Specialist, you will assist in the planning, execution, and optimisation of our online marketing activities. You will be well-versed in the concepts surrounding digital marketing and how these activities can become a strong asset to securing revenue growth.
You will be working with colleagues at our Wilmington Shared Services function, and you will develop and execute SEO strategies for Mercia Group, including, supporting daily updates to our websites, on-page optimisation, technical SEO, keyword research, competitor analysis, and support in the development of our online content strategy.
Your ambition will be to increase the number of visitors to Mercia Group website(s) month on month and obtain a high-ranking placement in the search engine results pages (SERPs). As well as employing (UX & and CRO) methods to turn visitors into active users to generate leads and sales.
You will be working with the Marketing Team to supplement our organic social media strategy, focussing on paid opportunities (Google AdWords etc) and other social media platforms to reach target audience.
You will be a team player alongside our management teams to provide expertise and assistance from a digital perspective and you will work with our design team to ensure all of our online assets are on brand.
You will measure and report performance of our digital marketing campaigns and assess these against goals (return on investment and key performance indicators) and provide future recommendations.
In order to be successful in this role you will need:
- Experience in the same or similar role.
- SEO expertise, competent in conducting technical SEO audits
- Experience in creating SEO optimised content
- Experience of keyword research and implementation of keywords across brand website
- Working knowledge of Google Analytics 4 and ideally Looker Studio
- Knowledge of SEO tools ideally Semrush
Wherever you are in your career and whatever your expertise, we look for people who:
- Are passionate about providing high quality solutions to our customers
- Love varied work that plays to their strengths while helping them develop
- Want to work together to learn, grow and achieve common goals
- Are excited to be part of a diverse and unique global community
- Who want to be recognised for the unique talents, experiences and insights they bring to Wilmington.
Before you go Find what you re looking for!
We are ambitious and inclusive, filled with integrity and curiosity. We are Wilmington PLC. Are you?
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