Digital Copywriter | First Direct

First Direct

Job Title: Digital Copywriter
Employer: First Direct
Location: Leeds, United Kingdom
Employment Type: Permanent
Reference Number: 23643_221655016


Job Details:

Job description

Whether you want a career that could take you to the top, or just in an exciting new direction, first direct offers opportunities, support and rewards to help you fulfil your potential.

We’re focused on re-inventing our relationship with our customers and making our digital experience the reason customers choose first direct as their primary bank.

At the heart of this transformation is personal and relevant content that anticipates our customers’ needs and empowers their financial lives.

We’re looking for a content professional who can deliver useful, engaging website content that reflects our brilliant brand and digital best practices.

As a first direct employee in the UK, you will have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare, a contributory pension scheme with a generous employer contribution, and enhanced maternity and adoption pay and support

In this role you will:

  • create content briefs for website and apps, source and write copy for them
  • build content experiences in a content management system
  • inspire others in the wider content community and beyond to deliver high-quality experiences that support business goals
  • collaborate with the wider global content community to ensure policies and operational processes are being followed and optimised
  • support a content strategist in delivering on first direct’s content strategy


To be successful in this role you should meet the following requirements:

  • skilled in professional writing / UX / content design
  • able to create and manage digital content with confidence
  • comfortable with content management systems
  • collaborative and enjoy, building and managing relationships
  • able to work in an agile structure

This role is hybrid and based in Leeds.

Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces. Our recruitment processes are accessible to everyone – no matter their gender, ethnicity, disability, religion, sexual orientation, or age.

We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse.

If you’d like to apply for one of our roles and need adjustments made, please get in touch with our Recruitment Helpdesk:



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