Crm Executive | Potential Recruitment

Potential Recruitment

Job Title: Crm Executive
Employer: Potential Recruitment
Location: Derbyshire, United Kingdom
Employment Type: Permanent
Reference Number: 221174401


Job Details:

An internal promotion means my client needs a CRM Executive.

It is an exciting time to join the team as a brand new CRM system is about to be launched across all 5 UK Group companies of this international manufacturing organisation.

Are you ready to be their UK CRM Champion?

Their people know they need a CRM but you will have the ability to drive the use of this so they truly understand how it will enhance their day to day working lives.

You will be pivotal in providing data analysis to improve the understanding of customer, competitors, sector, service, and product performance to optimize marketing and sales opportunities streamlining processes, optimize operations, to help achieve our business goals.

So, if you are you a strong communicator able to service and support your stakeholders, looking for your next career step to develop your skills and would welcome the possible future opportunity of leading your own team then this is the opportunity you have been looking for.

The Essential You Will Be:

You will be degree educated with your degree in Computer Science, Information Technology, Marketing or similar and have at least 3 years experience of working with CRM systems. You will also need to be able to drive to various UK locations including Scotland.

You will be able to develop, manage and enhance internal relationships from the Boardroom down.

You will use your strong ability to communicate to negotiate and present insights to non-technical audiences at all levels.

You will be passionate about CRM and have a strong ability in conducting data analysis.

Your normal way of working will be focused on results with the ability to plan and deliver against project deadlines

Which means you are organised with strong time management skills

Technical understanding of Dynamics 365, with proven experience supporting Dynamics CRM/ D365 CE systems is a must.

Exposure to Power BI is desirable.


Key responsibilities include, but are not limited to:

  • Enhance the effectiveness of the CRM system by ensuring data accuracy, providing user support, and identifying areas for improvement.
  • Plan, develop, and implement CRM strategies to boost customer engagement, lifetime value, and revenue.
  • Create and maintain standardize reports and dashboards to monitor KPIs and track business metrics.
  • Collate and build a comprehensive competitor log in CRM to include market pricing, product offer, key strategies, position, and view on financial health.
  • Work closely with the marketing team, and relevant stakeholders, to create automated email campaigns with clear objectives and KPIs.
  • Manage and maintain the CRM contact database, keeping it in date and relevant by employees.
  • Articulately and authoritatively prepare and present internal business and external results and analytics to key stakeholders.
  • Design and deliver comprehensive localised training programs on Dynamics 365, ensuring effective knowledge transfer and user adoption.
  • Implement modifications to CRM liaising UK CRM lead and with Group CRM to improve the quality of information available to the business.
  • Create engaging training materials, including presentations, guides, and interactive exercises.
  • Ensure the latest developments in Dynamics 365 applications and related technologies are in date.

What you get in return

  • A culture of shared values, goals, attitudes, and business growth
  • Employee Assistance Programme (Welfare and Wellbeing)
  • Competitive salary
  • Life Assurance plan (x3)
  • Company pension plan
  • Discounts and cashback across many high-street and online retailers (Supermarkets, Entertainment, Fashion, Days Out, Technology, Home, and Travel)
  • Companywide initiatives to share in our future success.
  • A blend of training to help your career development.

And the basics are:

  • 37.5 hours per week
  • Monday Thursday (Apply online only)
  • Friday (Apply online only)
  • 33 days holiday (including statutory Public Holidays)

So if you are a CRM Specialist with true business acumen looking for good opportunity of career progression then please send me your CV and you can call me up to 7pm on (phone number removed) thanks Lindsay



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