Merchant Taylors' Company
Overview: Communications Manager job vacancy in London recruiting now
Employer: Merchant Taylors’ Company
Location: London, United Kingdom
Employment Type: Permanent
About The Role
Reports to:TheClerk (CEO)
Direct reports: N/A
Place of work: Hybrid working (at home and City of London)
Who We Are
Merchant Taylors Company is a membership organisation whose members share a passion for community, education and philanthropy. As a result, our activities span across London and the United Kingdom where members give their time and skills as well as donate to empower and progress charities, local organisations and schools.
As a community body, we support our members by providing a rich atmosphere for them to grow and expand their horizons. To meet our ambitions, we provide an engaged and driven workplace for staff to reach their full potential.
Merchant Taylors Company began as a medieval organisation in 1327. Once linked to the tailoring industry, we are also a grand events venue with fascinating links to Londons history and civic life to this day. We blend together our unique history with an ambitious forward-looking plan to take us into many future centuries.
To be a flourishing Livery company that makes a lasting difference, improving lives through education and philanthropy.
How you add value:
Primarily you will drive our communications strategy to strengthen the Companys engagement with its membership.
You will be key in delivering messaging from across the Companys activities to the membership and will feed into senior management strategy and plans on how communications will be needed to amplify and augment the reputation of Merchant Taylors Company.
As with all our roles, you must attend meetings and participate in Company training and development activities as required.
Develop a marketing and communication strategy in-line with Company goals
Create streamlined systems between the Events team and wider Company, improving the lead generation growth within commercial bookings
Work closely with our Events team in creating a social media strategy with KPIs;
overseeing the implementation of strategy
Know who our competitors are and use this knowledge to develop content that drives bookings
Assess seasonality of bookings and develop campaign systems that will anticipate big pushes and be relevant and timely in delivery
Oversee and manage any marketing/advertising budget alongside the Head of Sales and Events
Support the Membership Officer at Company events and meetings
Manage all Company press and publicity
Oversee media activity by maintaining and building strong relationships with City media ad industry-focused contacts
Drive consistency of messaging across all Company communications and internally between departments of the Company
Provide support to the Membership Officer in engaging with membership
Advise the business on logos/templates to be used for all Company communications
Work alongside out IT Manager on website development
Curate social media content whilst developing a strong brand identity
Update, streamline and brand all print and digital communication tools
Develop specific content that support the Membership, Education and Charities officers aims through all relevant media
Manage content development for relevant departments of the Company, offering strategic advice where appropriate
Create regular content that targets members to give and encourage action across Fraternity, Education and Philanthropy
Oversee the production of all Company publications as well as leading on the production of our Company magazine
Lead on digital newsletters for Merchant Taylors members
Work with departments to produce timely content on our educational, philanthropic or community activities
Support the Membership Officer in creating an engaged membership
Strengthen the relationship between members and the Company through regular and interesting content that supports engagement from onboarding to re-engagement
Lead social media curation and development
Build channels to grow consistently with increased engagement from a range of stakeholders
Measure and evaluate the effectiveness of our communication efforts and make strategic recommendations
Budget for campaigns which are aligned to the Company strategy taking into account different audiences and seasons
Provide regular analysis and feedback from clients to ensure successful and strategic growth
Oversee website and evaluate analytics to ensure it supports Company strategy goals
What you bring:
Its essential that you have a GCSE level 4-7 (grade A-C or equivalent) in Maths and level 8 or 9 in GCSE English (grade A*-B or equivalent)
An A Level, degree or equivalent qualification in a related subject would be a bonus
You must have experience of working with both digital and print communications
Your writing skills will be of the highest level, setting the standard for the Company
A background in working in publishing, journalism, heritage and/or charity is desirable
Youll be able to demonstrate your ability to communicate to a variety of audiences, encouraging engagement
Youll have an interest in social issues, history as well as in philanthropy
Youll have creative and fun ideas to drive engagement from members, external affiliates and employees
You must have experience of working with MailChimp and creating social media content to drive a Companys marketing and communications
You should have experience of working with analytics (for example Google analytics), using them to build our marketing strategy
What to expect from us
We offer training, support, and an extensive benefits package to ensure we attract exceptional candidates and retain them as we continue to modernise and deliver outstanding opportunities to members and our clients.
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