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Senior Social Media Manager

Vacancy has expired

Job Reference:
Job Title:
Senior Social Media Manager
Company Name:
Salary Band:
Highly Competitive
Job Level:
Senior Manager / Director
Job Type:
Location / Region:
Closing Date:

As a Barclays Senior Social Media Manager, you will sit within the UK cards marketing team and support in the development and delivery of our social media strategy to support our brand, customer and acquisition measures. It’s an exciting opportunity to help evolve the short and long term social strategy to support UK Cards and help demonstrate the role social can play in supporting the overall communications mix.

About us: 

Our UK Cards function is responsible for Barclaycard’s consumer credit card business. We’ve been a key player in the UK market since we launched the first UK credit card in 1966 and have been an important part of the Barclays group since.  The UK Cards Marketing Team serves the Barclaycard UK consumer market supporting the delivery of new customers, asset growth and incremental spend, as well as responsibility for implementing and executing the Barclaycard brand strategy for UK consumers. We are experts in Marketing, supporting the business in a variety of disciplines: Marketing strategy, customer segmentations, new product development, insights, through-the-line communications, Digital experience and channel execution.

As a Senior Social Media Manager, your main responsibilities will involve:

  • Supporting in evolving the short and long term social strategy to support UK Cards and help demonstrate the role social can play in supporting the overall communications mix
  • Building industry leading social strategies for specific campaigns, tasks and platforms to help deliver against our growth agenda
  • Managing of key brand, customer and commercial social campaigns and content (e.g. Barclaycard Entertainment, Trust-building etc). This includes end-to-end planning, production, paid media planning and reporting and working with other marketing teams to drive integration
  • Setting clear measures and KPIs for activity to drive continuous improvement and optimisation through social media campaigns
  • Managing budgets for allocated campaigns, ensuring we have the right budget split between content production and amplification
  • Work with our agencies, partners and social platforms to build and deliver industry leading social content and ensure we’re delivering against or driving best practice within the market
  • Build and lead new process for delivering on-going social media reporting that supports our test and learn agenda

As a Senior Social Media Manager, your skills and qualifications will include:

  • Strong experience in managing full end-to-end social media campaigns to support a range of brand, customer and commercial measures 
  • Confidence in taking the lead for building strong relationships with suppliers such as media and creative agencies and social platforms
  • The ability to manage senior stakeholders and challenge internal barriers and boundaries when necessary
  • Confidence in managing data to understand and drive media targeting and performance 
  • Previous experience in building social media strategies and approaches with a view to short, medium and long term objectives
  • A Good understanding of how social fits within the broader marketing mix

The Benefits:

Our customers deserve the best. The same goes for our people. That's why at Barclays you'll receive a range of benefits including a competitive salary, flexible hours and all the tools, technology and support to help you become the very best you can be.

Our Culture: 

Everything we do is shaped by the five values of Respect, Integrity, Service, Excellence and Stewardship. The values inform the foundations of our relationships with customers and clients, but they also shape how we measure and reward the performance of our employees. Simply put, success is not just about what you achieve, but about how you achieve it.

Dynamic working gives everyone at Barclays the opportunity to integrate professional and personal lives, if you have a need for flexibility then please discuss this with the hiring manager.


At Barclays, we recruit based on merit and are committed to promoting diversity throughout our organisation.

To Apply:

IMPORTANT PLEASE READ CAREFULLY - Click on the APPLY link below where you will be re-directed to begin your application on the Barclays careers website.

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