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Customer Segmentation and Targeting Specialist

Vacancy has expired

Job Reference:
Job Title:
Customer Segmentation and Targeting Specialist
Company Name:
Salary Band:
Highly Competitive
Job Level:
Manager / Mid-Level
Job Type:
Location / Region:
Central London
Closing Date:

Customer Segmentation and Targeting Specialist



Some careers grow faster than others.

If you’re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

We have committed a billion dollars into a digital revolution, to drive innovation and transform our digital capabilities. We are building digital solutions that will impact the lives of our over 41 million Retail Banking and Wealth Management (RBWM) customers worldwide.

Our Digital teams are an integrated global group of over 3500 technologists and commercial thinkers, working across our offices in London, India, China, Hong Kong, the US, Canada, Poland and Mexico.

Their work includes developing new mobile apps and online experiences; using digital messaging to build the relationship with our customers; building and improving the underlying technology and security platforms; and innovating our propositions to take advantage of new technology and trends.

We are looking for collaborative thinkers and dreamers with the spirit to continue to make change happen. We champion brave new ideas that will transform future customer experiences

As an HSBC employee in the UK, you will have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution.

We are currently seeking an experienced individual to join this team in the role Customer Segmentation and Targeting Specialist.

In this role, you will:

  • Lead virtual cross functional teams comprising of participants from local business, DCoE and global HSBC Technology and Services (HTS) teams that possess a wide range of skills that include and not limited to analysis, market understanding, design, optimisation, technology and testing
  • Undertake tasks in line with User Centred Design methodology, across both the manufacture (definition/design) and deployment environment supporting convergence and reuse globally when and where possible
  • Work closely with providing operational insight, offering a pragmatic approach to Global Digital Teams and other global functions such as Software Delivery (SWD) and Analytics
  • Lead and undertake in-depth analysis to drive out ‘best in class’ digital messaging to ensure sales and excellence in service across digital channel experience
  • Source and interpret data/insight to underpin the design of digital messaging for both manufacture and deployment
  • Head the definition and scoping of analysis activity for digital messaging initiatives working with in country teams: identify current state, undertake gap analysis, brief in to design new requirements

To be successful in this role you should meet the following requirements:

  • Relevant product knowledge including knowledge of digital messaging consumer focused business
  • Experience working in relevant environment/s; e.g. Agile
  • Working knowledge of consumer technology, retail, finance, tourism or equivalent
  • A desire to find ways to continually improve the service delivered to customers

To Apply

For further details and application information please click “Apply” link below 

You’ll achieve more when you join HSBC.

At HSBC we are open to different ideas and cultures and live by our values of being dependable, open and connected. HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by HSBC Bank Plc.

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