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How to Nail the “What Interests You About This Job/Company?” Interview Question

Hello job seekers!

As a recruiter, I’ve interviewed countless candidates, and one question that often comes up is, “What interests you about this job/company?” It’s a crucial question that allows us to gauge a candidate’s motivation, fit, and alignment with our organization. So, I wanted to share some in-depth tips on how you can nail this question and leave a lasting impression in your next job interview.

1, Do your research

Thoroughly researching the company and the job you’re applying for is essential. It shows that you’re genuinely interested and invested in the opportunity. Take the time to explore the company’s website, review its mission statement, values, and culture, and research recent news or updates about the company. Familiarize yourself with the job description, requirements, and responsibilities. Take note of any unique aspects or initiatives that stand out to you. This will allow you to provide specific and well-informed answers during the interview.

For example, if you’re applying for a position at a technology company, you might research their latest product releases or innovations. If it’s a non-profit organization, you could learn about their recent projects or impact on the community. Showcasing your knowledge about the company’s background and current initiatives will impress the interviewer and demonstrate your genuine interest in the organization.

2. Be genuine

Authenticity is key when answering this question. Avoid generic or clich√© answers that could come across as insincere. Instead of simply stating that the company is “great” or “reputable,” provide specific reasons why it resonates with you. Share what specifically stands out to you about the company, and how it aligns with your values, career goals, or passions.

For example, you could mention that you admire the company’s commitment to sustainability, diversity and inclusion, or social responsibility, and how these values align with your own beliefs. Or you could express your excitement about the opportunity to work on cutting-edge projects or contribute to a company that is making a positive impact in the industry. By being genuine and specific in your response, you’ll show the interviewer that you’ve taken the time to truly understand the company and why it appeals to you.

3. Highlight your skills and experiences

Linking your interest in the job/company to your own skills, experiences, and career goals can be a powerful way to show the interviewer why you’re a perfect fit. Share examples of how your background and qualifications make you uniquely qualified for the position and how it aligns with your career trajectory.

For instance, if you’re applying for a marketing role, you could mention how your previous experience in digital marketing and social media management would allow you to excel in the company’s marketing campaigns. If you’re applying for a customer service role, you could highlight your exceptional communication skills and passion for delivering outstanding customer experiences. By showcasing how your skills and experiences align with the requirements of the job, you’ll demonstrate to the interviewer that you’ve thoughtfully considered how this opportunity can contribute to your career growth.

4. Show enthusiasm

It’s important to let your interviewer know that you’re genuinely excited about the opportunity. Use positive and enthusiastic language to convey your passion and interest in the job and the company. Avoid sounding too generic or scripted. Instead, share your excitement about the company’s values, culture, or industry, and how you see yourself contributing to its success.

For example, you could express your eagerness to be part of a team that is driving innovation in the industry or your enthusiasm for the company’s positive impact on society. You could also mention specific aspects of the company’s culture, such as their collaborative work environment or focus on work-life balance, that resonate with you. By showing genuine enthusiasm, you’ll convey your motivation to join the company and contribute to its success.

5. Connect the dots

Another effective approach is to connect the dots between your skills, experiences, and the job/company. Show how your background and qualifications align with the company’s needs and goals. Demonstrate how you can add value and make a meaningful impact in the role.

For instance, you could mention how your experience in project management and team leadership would enable you to drive successful initiatives and achieve the company’s objectives. Or you could highlight your expertise in data analysis and how it could contribute to improving the company’s decision-making process. By showcasing how your skills and experiences directly align with the job/company, you’ll demonstrate your potential as a valuable asset to the team.

6. Ask thoughtful questions

Finally, don’t forget that an interview is a two-way street. Use this opportunity to ask thoughtful questions about the job, the team, and the company. This shows that you’re genuinely interested in the role and eager to learn more. It also allows you to gather more information that can help you tailor your response to the “What interests you about this job/company?” question.

For example, you could ask about the company’s long-term vision, upcoming projects, or opportunities for professional growth. You could also ask about the team dynamics, company culture, or the company’s values in action. Asking insightful questions demonstrates your curiosity, engagement, and genuine interest in the job and the company.

Remember, preparation is key

In conclusion, the “What interests you about this job/company?” question is an opportunity for you to showcase your research, authenticity, skills, enthusiasm, and fit with the job and the company. By thoroughly researching the company, being genuine in your response, highlighting your skills and experiences, showing enthusiasm, connecting the dots, and asking thoughtful questions, you can effectively nail this question in your next job interview. Good luck, and I hope these tips help you ace your next interview and land your dream job!

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