While your CV and portfolio are great for showing off your technical ability, it’s your cover letter that can really show off your personality and demonstrate how much you know about the company you’re applying to – so it’s definitely worth putting a bit of time and effort in.
*On this page, you can find our top Dos and Don’ts for your web designer cover letter – and when you’ve got your cover letter perfected, don’t forget to pay our jobs board a visit to see what web design jobs are currently up for grabs.*
Name-Check Examples Of Their Previous Campaigns:
Your cover letter is your opportunity to show an employer how much you know about their company and brand so it’s definitely worth name-checking previous clients and particular campaigns that you know they’ve worked with/on – but be sure to check that they did actually design the website, platform or app you’re mentioning (hint: this will probably be mentioned on their Portfolio or Clients page). Explain why you think this campaign was particularly effective and what techniques they used well – this will help to reinforce your enthusiasm for the brand and will also show that you’ve done your homework!
Talk About Your Passion:
Employers want to hear from candidates who are passionate about their work and their industry – they don’t want to employ a web designer who’s going to sit there looking miserable all day – so this is something you really need to portray in your cover letter. Try and talk about why you love working in the web design industry, what particular elements you enjoy, which techniques you enjoy using and why you’d love to continue your career with their brand – but be careful not to go too OTT!
Remember The Design:
OK, so a cover letter is completely different to a website or app but it’s still important to think about the design of your cover letter. Just like any other design cover letter, when it comes to web design roles, you have an opportunity to be a bit creative and to try and showcase some of your design skills – so this is something to consider. Just to clarify; we’re not suggesting you go overboard and come up with some crazy design, but we are saying that a little banner or something which shows off your expertise might be a good shout.
Be Overly Critical:
While you might want to show off your knowledge and what you can bring to the role, it’s important not to come across as too critical. Why? Because there’s a strong chance you could end up insulting someone, which is never a good thing – particularly if that person happens to be your prospective new manager.
With that in mind; it’s OK to suggest design improvements to a particular part of the site or an app but be careful not to go too OTT – and always back your suggestions up with evidence. For example, you could say something like: “While I’m really impressed with the current design of your site, I feel that slightly changing the look and feel of the ‘Buy’ buttons could be really effective – I used a similar tactic when working with client A, which resulted in a 5% increase in conversion.”
When it comes to your cover letter, you only really have a maximum of two sides of A4 – so you need to make the content you include count. Remember, you want to leave an employer wanting to find out more about you – so it’s important not to give too much away. In general we’d suggest including a paragraph on why you’ve applied for this role, a paragraph on how you feel about their company, a paragraph on how you’re a good fit and a paragraph on what you’d bring to the role – that should be enough to whet a prospective employer’s appetite and enough to show that you’re really serious about the role you’re applying for.
Give Too Much Away:
While it’s definitely worth including some of your thoughts and ideas on possible improvements and new web design projects in your cover letter, it’s important not to give you too much away. Why? Because an employer might think this is everything you have to offer – and there’s a chance they might end up stealing your ideas and hiring someone else who is much cheaper to do the job. Like we said earlier, you really just want to whet their appetite so we’d advise you to share just one key idea and then add something in to suggest you have more to offer eg. “This is just one of the many web design tactics I’d be looking to implement should I be offered the role at your company. Should you invite me for an interview, I’d be happy to discuss some of my other thoughts in detail.”