Browse our helpful career tips and resources

How To Target Passive Candidates

By Lauren @BubbleJobs

When you’re advertising a job vacancy, the normal routes are putting together a job advert, posting it on a board (like Bubble Jobs!) and hoping for the best, right?

Well, while this might work most of the time, sometimes the perfect candidate may not be actively looking for a role and you have to dig a little deeper to fill the position.

That’s where passive candidates come in. While these are trickier to target and harder to encourage to apply for your position, they are potentially more relevant candidates who would require less training – and could be open to a new role if the right job came around!

But how can you find and attract these sorts of candidates? Well, here at Bubble Jobs we believe that the key to locating these candidates is finding out where they “hang out” online and taking the role to them – among other tips and tricks!

With that in mind, here are a few ways you can do just that:

Go Social

One of the best ways to target passive candidates is to find out which social platforms professionals in that particular industry use to engage with each other and target them via those channels.

Engaging with potential candidates via Communities or Groups on platforms like LinkedIn and Google+ could unearth some really talented people and could help you to build relationships with influencers in the industry who are well-connected.

Top Tip: Be sure not to spam these groups by just posting links to your job advertisements with no effort put in on your part. Try to take part in discussions prior to advertising your job to build some credibility and trust.

Use Employees As Brand Ambassadors

Sometimes the best way to attract candidates to your role is good old-fashioned word of mouth, and getting your employees to spread the word is a great way to get your vacancy out there.

What’s more, people will trust the opinion of an employee at a business, especially if their promotion of the vacancy isn’t forced and appears to be a natural endorsement of the company.

Consider implementing some sort of referral scheme that rewards employees who recommend friends or family for the role who then go on to be hired. This is doubly beneficial as – not only does it open up your reach – but it also keeps employees happy with potential bonuses.

Hire An Expert

When it comes to targeting passive candidates for specialist roles, it can be more time and cost effective to hire a professional company who know the industry inside out and can unearth some fantastic talent as well as encourage more applications.

Here at Bubble, we believe in this fully comprehensive approach to job board advertising, and make the most of social media, content marketing and much more to ensure that every possible candidate is reached with a vacancy.

This saves you time and also ensures that your vacancy is targeting exactly the right kind of people you want working for your business. Interested? Give us a call on 03300 883 270 to speak to a member of our team!


So there we go, some tips on how to attract passive candidates when advertising a job vacancy.

Do you have any other approaches when it comes to finding hidden potential candidates? Let me know in the comments below or on Twitter @BubbleJobs! 🙂

Leave a Reply

Your email address will not be published. Required fields are marked *

Skip to content