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How To Attract Talent To Your Small Company

You may find it difficult to attract talent to your small company. Especially if you are just starting out and you haven’t had much exposure. It’s hard to compete with the big fancy companies but that doesn’t mean you should just give up! There are lots of people who only want to work for a small company and that’s why you should be showing yourself off, not hiding away!

Online Presence

To attract candidates in the first place, it’s important that you have an online presence. If you are advertising a job and a job seeker wants to investigate further, they want to be presented with a website and social media pages, so that they can gather all they want to know before applying. You need to make it clear who you are and what you do. Do this by adding an ‘About me’ section to your website and by displaying your company culture across social media.

Add that extra touch by clearly displaying what your company values are, this will show the candidate that you are an attractive brand. As you are a small company, people will want to know what it’s like to work for you, so do you best to show off the behind-the-scenes of your company. It’s SO important that your current and past employees are happy too to avoid building a bad reputation or losing them.

Job Advert

In order to make sure you are attracting the right people, you need to establish who you are looking for in your job advert. Your job advert should be an informative, genuine description of the job role. Define what skills you are looking for and most importantly, state what you can bring to them. Avoid adding too much detail or unnecessary jargon, this can be very off-putting. Try to think like the candidate – what would you be searching for? 

You might feel that your company perks look like nothing compared to big name brands. But even if you don’t have much to offer, working for a small company has lots of advantages that are worth mentioning in your advert; more creative freedom, collaborative environment, opportunities for growth and so on. Don’t be intimidated by the big guys, small is what a lot of people are looking for so don’t be afraid to flaunt it!

Where To Advertise

Where you advertise can really determine the success of your hiring process. If it’s a niche role, find a niche job board to advertise on. Using a niche job board will provide you with high-quality, relevant candidates, massively reducing hiring costs and time. Make sure you are promoting your role across social media too. If you have the time, try to headhunt for candidates yourself, you can search for people on LinkedIn and directly approach them. Even better, if you have the money, hire a recruiter to source talent for you.

As a small company, it’s important to maximise the chances of your advert and company being seen. Invest time in building your brand and maximising your exposure online. 

One Comment

  1. nisha gupta

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