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How To Approach Employers On LinkedIn

By Scarlett @BubbleJobs

LinkedIn is an amazing resource for finding out everything you want to know about companies and the people who work there. It can also be a great way of making connections with employers that could offer you a job or valuable work experience in the future. This is all well and good but there is an etiquette that you should follow when getting in touch with employers over LinkedIn.

It might not seem like a big deal but if you approach an employer in the wrong manner then you’ll probably find yourself getting ignored. Believe it or not, you could even be banned from LinkedIn completely – or you could find yourself unable to send any more connection requests for a certain period of time!

So we’ve come up with our top tips on how to approach employers on LinkedIn.

Don’t Try To Connect With Loads Of People

Even though it can be beneficial to have lots of connections – you want to connect with people that have some kind of link with you. The link can be a past work colleague or even someone that’s in your industry – just make sure you’re not trying to connect with people that have no link whatsoever to you.

There’s a function on LinkedIn that allows users to report random people that request to connect. If you get too many of those you might find yourself getting banned from LinkedIn completely. So make sure you think carefully before you start connecting with every person under the sun.

Don’t Be Scared

 Even though we just mentioned that you shouldn’t connect with loads of people, you should still reach out. Remember, one of the main purposes of LinkedIn is to make new business connections.

So if a Hiring Manager is advertising a role that you’re interested in then send a request to connect. If you do it in the right manner then you could bag yourself an interview – so make sure you use LinkedIn to its full potential in that sense. Just try and avoid connecting with every man and his dog.

Be Polite and Professional

 If you’re getting in touch with someone over LinkedIn, make sure you’re polite and professional. It’s all well and good making the effort to reach out to individuals – but if you’re a bit slap dash about it you’ll find yourself being ignored. So introduce yourself properly and remember that you’re talking to a potential employer – not a friend. If you’re unsure about the general LinkedIn etiquette – then have a look at our LinkedIn dos and don’ts.

Customise Your Invite To Connect

 Like I said, make sure you don’t try to connect with everyone – but if there’s someone that could be really beneficial to you then make sure you customise your invite to connect. LinkedIn makes a generic one which says “I’d like to add you to my Professional Network on LinkedIn” – but everyone gets this message – so it doesn’t exactly scream that you’ve put loads of effort in! Try and write a personalised message that states who you are and the reason why you’re looking to connect. You’ve got a much better chance of some success if you put some thought behind it first.

 Don’t Pester

 If you’ve done all the things above and an employer accepts your request – then yes, you can send them a polite message letting them know why you wanted to connect. But if they don’t get back to you then don’t keep messaging them – you’ll never get a job if you irritate your potential employers.

If you‘ve sent them a CV then don’t keep asking them for feedback – remember, employers can be busy people so give them some time before they get back to you. If you want some help with your CV then have a look at our CV Tips.

So there we go – how to approach potential employers on LinkedIn. If you’ve got any more tips, feel free to comment below or tweet us on @BubbleJobs.

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