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5 Tips On Using Social Media To Promote Your Employer Brand

By Lauren @BubbleJobs

If you run or are part of a business, chances are you already have some sort of social media presence, as well as a pretty effective recruitment strategy

But what if I told you that, by bringing these two elements together, you could improve your recruitment ten times over?

Making sure that potential candidates view your company and work ethic in a positive light when checking you out online might just be the difference between them applying for that role or not.

Some big brands have already taken to social media to promote themselves as an employer people should aspire to work for, and there’s no reason why you can’t do the same, no matter how large or small your business is.

This social promotion approach isn’t so much recruitment as it is marketing, but it will encourage candidates to want to work for you without you having to sell a role again and again.

With this in mind, I’ve come up with a few tips on how you can use social media to promote your employer brand.

1) Employ Brand Ambassadors

What better way to promote yourself as a fantastic company to work for, than to have your current employees vouch for you?

Encourage existing employees who are proficient on social media to promote the company online, in return for recruiting bonuses or other types of rewards.

2) State Your Work Ethic & Culture

One of the most important things to consider when hiring is whether the candidate shares your work values and is comfortable with the company’s ethics and culture.

Rather than hitting this stumbling block during the interview phase, be sure to promote your ideologies on platforms such as LinkedIn, or even in a promotional video on YouTube. This way the candidate will know what to expect if they were to work at the company.

3) Be Open

If you get questions fired at you on social media about the company’s work environment, or specific questions about a vacancy, don’t be afraid to answer them publicly!

There could be another perfect candidate umming and ahhing about a role, and that answer you give to someone else could sway them to apply!

4) Be Visual

People love to be able to visualise their future, so why not do it for them?!

Dedicate a Pinterest board or Instagram account to photos and videos of life at your office. Have an office dog or on-site gym? Show them off in these folders and promote your USP (Unique Selling Point) to potential candidates, thus making your company a desirable place to work!

Extra tip: Consider doing a Google StreetView-esque tour of your offices. This will go down great, especially if they’re particularly swanky!

5) Show Off Your Employees

So your offices are swish, the benefits are great and your work ethic is perfect, but are your employees happy?

This is one of the questions that will be whizzing round a potential candidate’s mind so it would be a good idea to do a weekly feature on a different employee in the business on platforms such as your LinkedIn Company Page or Google+ page.

Ask them about their favourite aspects of the job, how they got into it and why they chose to work at your company. The answers will allow potential candidates to identify with current employees and envision themselves at the company.

So there we go, some tips on using social media to promote your employer brand! What do you think of the tips, or do you have any of your own?

Let me know in the comments below or on Twitter @BubbleJobs! 🙂

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