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CRM Insight Analyst

Vacancy has expired

Job Reference:
Job Title:
CRM Insight Analyst
Company Name:
Salary Band:
Highly Competitive
Salary Details:
Highly Competitive
Job Level:
Manager / Mid-Level
Job Type:
Location / Region:
Closing Date:

At Sky Betting & Gaming we don't have Teams we have Tribes. Each Tribe is made up of small, agile and autonomous squads who work collaboratively with a shared purpose.

So whether you join our Bet Tribe, Early Careers Tribe or anything in between, you will work with a group of people with raw energy, natural talent, and the kind of spirit that helps us think big, act bold, and change the game.

It all means that we've created the kind of workplace that wins awards such as a place on the prestigious list of Sunday Times 100 Best Companies to Work For.

What you'll do:

Embedded within our Data tribe, this role is a key member of the CRM Strategy and Analytics team reporting directly to the CRM Analytics Delivery Manager, and will involve a great deal of collaboration and interaction across our CRM, Marketing and Core Data teams.

How you'll do it :

Maintain and interpret a suite of reports which measure the impact of CRM lifecycle campaigns, identifying any trends or anomalous behaviour and providing appropriate supporting commentary and additional insight.

  • Through detailed measurement and analysis, develop a clear understanding of the impact CRM has on customer behaviour across a wide range of contact channels, suggesting the priority for strategic focus and areas for optimisation.
  • Develop a clear understanding of the customer base and how the behaviour of customers varies by product and segment.
  • Support the CRM and commercial teams with the production of timely ad-hoc analysis, which shows the incremental benefit covert campaigns, have on the number of active customers and financial KPI's.

Key Skills :

  • Strong SQL ability
  • Logical and a keen eye for detail
  • BI and data visualisation exposure (Business Objects, Tableau etc…)
  • MS Office suite in particular strong Excel and Powerpoint skills

Desired Skills:

  • Confident in Gathering Insight
  • Numerical / Analytical degree or equivalent
  • Data mining background
  • Exposure to Big Data

How we work: Working in an agile environment you will work closely with the following teams;

CRM Planners - Work with the planners to interpret and communicate regular reporting which is then used to guide the overall contact strategy.

CRM Operations Team - Work with the team to ensure all campaigns are designed & built to be measurable whilst providing steer on set-up of A/B tests and other optimisation programmes.

CORE Data team - Work with the data team to improve the accuracy of data and to deliver efficiencies in.

Based in Yorkshire, we have grown to become one of the UK's leading online betting and gaming companies. A business driven by bleeding edge technology, that brings the excitement of sports betting, casino games, poker and bingo to over 700,000 customers a day & growing!

It's a workplace like no other, with a mission to make Betting & Gaming better.

And we want you to be part of it.

Our People Ambition is to attract & develop diverse & talented people to meet the current and future growth needs of SB&G. Together, our aim is to create the Best Digital Business to work at.

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