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Marketing Digital Manager

Social Media Marketing Manager

Vacancy has expired

Job Reference:
Job Title:
Social Media Marketing Manager
Company Name:
Salary Band:
Highly Competitive
Salary Details:
Highly Competitive
Job Level:
Manager / Mid-Level
Job Type:
Location / Region:
Closing Date:

At Sky Betting & Gaming we don't have Teams we have Tribes. Each Tribe is made up of small, agile and autonomous squads who work collaboratively with a shared purpose.

So whether you join our Bet Tribe, Early Careers Tribe or anything in between, you will work with a group of people with raw energy, natural talent, and the kind of spirit that helps us think big, act bold, and change the game.

It all means that we've created the kind of workplace that wins awards such as a place on the prestigious list of Sunday Times 100 Best Companies to Work For.

What you'll do:

We are seeking an experienced Social Media Marketing Manager to oversee the creation, delivery and development of our social media strategy for Sky gaming products. Sky Vegas, Sky Bingo, Sky Casino and Sky Poker.

Your experience and passion for engaging existing and future customers in an authentic SBAG way will see you and your team turn our fans into customers, in turn ensuring that our social activity is effective in driving brand awareness and engagement.

You will work closely with departments across Sky Betting & Gaming including (but not limited to) the commercial, CRM, design and customer care teams to ensure that our social media strategy not only engages fans on social platforms but also helps to drive customer's and prospect's intention to join/bet across a wide range of acquisition and retention activity.

How you'll do it:

  • Management of existing social media gaming team - ensuring commitments are set in line with overall social strategy with a keen focus on people development
  • Instilling an analytical approach to content creation to ensure we maximise the engagement opportunity
  • Ensuring the Social team work effectively within the Customer Engagement Team and Gaming Media team whilst also creating content for use across wider channels
  • Contributing to the overall CET and gaming media plans, to ensure that social activity is in line with the overall Gaming commercial plans
  • Working with the Gaming Acquisition Team to develop and execute an effective retargeting strategy
  • Develop and launch an effective growth strategy for all Gaming Social Media accounts including Facebook, Twitter, Instagram & Snapchat
  • Oversee the delivery of an effective influencer strategy which is designed to drive direct transactional activity
  • Maintaining key relations with third parties, including Twitter, Facebook, and social media agencies
  • Ensure our activity continual evolves in line with the latest social trends
  • Working closely with the Gaming Social Media Customer Service team - making sure the teams work efficiently together and being of top of crisis communications should they arise
  • Ensuring tracking and monitoring tools are fit for purpose

How we work:

We are looking for someone with the following attributes;

  • Advanced knowledge and understanding of social media platforms and tools
  • Ability to produce and inspire great idea generation with a proven track record of bringing ideas to life
  • Excellent working knowledge of sports and betting
  • Excellent people management skills
  • Strong organisational and planning skills
  • Effective multi-tasker who can thrive under pressure

Based in Yorkshire, we have grown to become one of the UK's leading online betting and gaming companies. A business driven by bleeding edge technology, that brings the excitement of sports betting, casino games, poker and bingo to over 200,000 customers a day & growing!

It's a workplace like no other, with a mission to make Betting & Gaming better.

And we want you to be part of it.

Our People Ambition is to attract & develop diverse & talented people to meet the current and future growth needs of SB&G. Together, our aim is to create the Best Digital Business to work at.

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