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Senior Research Analyst

Job Reference:
211405562
Job Title:
Senior Research Analyst
19/05/2017
Company Name:
A C Nielsen
Salary Band:
Highly Competitive
Job Level:
Manager / Mid-Level
Job Type:
Full Time
Location / Region:
Central London
LONDON
Closing Date:
18/07/2017

Senior Research Analyst, Media Analytics

What makes it so great to work at Nielsen? Firstly, it's the people. 1,300 of us from 44 different nationalities working across 11 offices in the UK and Ireland. It's also our clients. We get to work with the world's biggest and best brands. Most of all, it's the culture. We want you to be you and we want to help you excel and grow in your career with us.

We are keen to recruit a self-starter with market research/data analytics experience and good commercial acumen to work within Media Analytics.

The aim of the team is to understand how individuals act digitally and to see how this affects their behaviours and attitudes through asking and observing. As well as looking to connect Nielsen data sets in order to create compelling stories for our clients.

Our projects vary from understanding customer journeys to creative positioning. E.g:

Reach: We help our clients understand how to effectively target their consumers by understanding online shopper behaviour and aid media owners to capture ad revenue
Resonance: We help our clients evaluate the success of their marketing campaigns, especially digital and TV, and improve future campaigns. Our Digital advertising effectiveness evaluation e.g. incorporates survey, real time and panel analytics data
Reaction: We calculate how consumers react to marketing campaigns: Did online drive offline sales?

Clients include big names from the world of media: Google, Twitter, Mediacom, Sky, Facebook, as well as advertisers: P&G and Mondelez

The Role:
1. Leading day-to-day project management for projects with minimal support from senior members of the team.
2. Key project management activities include:
-Supplier briefing and management, fieldwork tracking
-Regular client communication regarding progress / issue resolution
-Setting up questionnaires, working collaboratively with the team to advise on optimal design
-Briefing and working with internal teams to optimised observational online data
-Data checking and reporting (specifying report needs, charting, formatting, data checking). This may involve directly doing the work and/or managing/checking work outsourced to a 3rd party
-Delivering insight and stories to clients with minimal support from senior members of the team
3. Providing high quality client service and developing long term, positive relationships with day-to-day clients. Sharing client knowledge with wider team.
4. Supporting senior members of the team on new business activity / proposals / innovation
-Recommending alternative methodologies that meet client needs for RFPs that fall outside of the core areas

To be successful in this position you will ideally need (not in order of importance):
1. To be a self-starter who is keen to learn
2. A genuine passion and curiosity for research and analytics
3. Strong research experience
4. To be able to analyse data and translate these into actionable insights
5. To perform work accurately and effectively with attention to detail
6. To have confidence in presenting internally and externally
7. Great project management skills
8. Ability to effectively prioritise and see multiple projects to a successful conclusion
9. To be good at building relationships
10. Knowledge and understanding of advertising and media
11. To be literate and proficient in PowerPoint and Excel
12. Strong verbal and written communication skills
13. To be educated to degree level (or equivalent) in a business discipline or equivalent business experience
14. Experience of Nielsen's AdDynamix, NetView, DAR (not essential)

*LI-GB

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