Whatever kind of artworker job you’re applying for, a portfolio is an essential part of your application. Why? Because it helps to demonstrate your skills and techniques – and it also gives the employer an idea of which clients you’ve worked with in the past and in which industries.
Not sure where to start with your artworker portfolio? Don’t panic! On this page you can find our top Dos and Don’ts for a creative artworker portfolio.
*When you’ve got your portfolio perfected, don’t forget to take a look at our jobs board to see what type of artworker jobs are currently up for grabs.*
Set The Standard High & Demonstrate A Variety Of Work:
When applying for artworker vacancies, you’re probably going to have a lot of competition so you need to make your portfolio stand out. The best way to do this is to include your best work which demonstrates the quality and standard of your typical work – and to include a variety of work in a range of formats which are relevant to the role on offer. For example, if the role you’re applying for primarily involves producing POS materials and events materials and you have good solid examples of work in this area, then it’s definitely a good idea to include these.
Remember The Details:
When it comes to your artworker portfolio, the work and projects you include are only half the story. What do we mean? Well, the information and layout is just as important and will also be scrutinised by a potential employer. With that in mind; it’s important to pick a format for your portfolio and ensure all text, images and notes adhere to the same guidelines. This will help to give your portfolio a clear structure and style and will also help to demonstrate your strong attention to detail.
Ensure Any Photos Are Up To Scratch:
If you need to include photos of examples of work which you don’t have actual copies of eg. POS materials, you need to ensure these photos are up to scratch and don’t let your portfolio down. If you can, try and ensure all your photos are taken from the same angle and in similar lighting conditions – because this again will help to create a clear and consistent theme for your portfolio.
Include Initial Concepts & Originals:
While it’s important to include shiny final designs in your portfolio, it’s also important to include some initial concepts and drafts to show your design process and how you operate as an artworker. Similarly, it’s also worth including the original design concepts to show what improvements you’ve made and what skills you’ve utilised.
Duplicate Your Portfolio On & Offline:
While it’s important to have both on and offline versions of your artworker portfolio for an employer to choose from, we’d urge you to try and make each one a bit different. Why? Because there’s a chance an employer will look at both – and they might feel a bit cheated if they’re exactly the same. To make them a bit different, we’d suggest keeping your offline portfolio short and sweet and making your online portfolio more in-depth – and clearly categorising it in terms of types of work. This way, an employer can easily navigate your online portfolio and they’ll feel like they’re getting more of insight into your work history when they visit your online portfolio.
Forget About The Order:
Think the order of your artworker portfolio doesn’t matter? Think again. 9 times out of 10, an employer won’t have time to look at the whole of your portfolio so you really need to pay close attention to the order of your portfolio to ensure that your best work definitely gets seen. We’d suggest creating a portfolio with two phases. The first phase should include a mixture of your best and most relevant work – the work which you really, really want an employer to see. And the second phase should include any additional work which you’d like an employer to see but which isn’t essential for this particular job.
Keep Adding To It:
When it comes to your artworker portfolio, it can be tempting to just keep adding and adding to it as you complete new projects, however we’d really urge you to resist. Why? Because before you know it you’ll have a giant portfolio which doesn’t have any clear structure or order. Rather than just adding new projects every couple of weeks or months, it’s definitely worth reviewing your portfolio every quarter or so and carefully considering which pieces of new work are worth including.