Got your UI design CV fine-tuned? It’s time to turn to your attention to your cover letter – and yes, it really does matter! Your cover letter is your chance to explain exactly why you’re applying for this particular usability role and how you’re a good match for that company – so it’s definitely not one to rush!
On this page, we’ve outlined our top Dos and Don’ts for UI cover letters to point you in the right direction.
*Don’t forget; if you are searching for a new user interface design job, you can find our latest UI vacancies on our job board today.*
List The Reasons You’re Perfect For The Role:
We’ve said it before and we’ll say it again; your cover letter is your chance to explain how your skills and experience fit the role you’re applying for – so you need to make sure you don’t waste the opportunity! When it comes to your UI design cover letter, it’s a good idea to explain exactly how your skills and experience fit the role – and how all of that, plus your personality, makes you the ideal candidate for this UI vacancy. For example, if you’re applying for a UI job with a large multi-channel retailer, you could mention in your cover letter how you’ve previously worked for another multi-channel retailer – and what work you did at that company that ties in with what this employer is looking for.
At the end of the day, you’re applying for a digital design job – so you really need to hint to the fact that you’re already an established designer when it comes to your cover letter. When compiling your cover letter, it’s important to consider the structure and layout of your cover letter (hint: big blocks of text won’t work!) – and it’s also important to bear in mind the key fundamentals of UI design eg. simplicity, structure and visibility – and try and apply these to your cover letter too. It’s OK to take a chance and be a bit of creative with your cover letter – but only if you think the company you’re applying to would appreciate it.
When it comes to UI design jobs, chances are you’re going to have lots of competition – so one way to stand out is to show your enthusiasm for the role in your cover letter. Not sure where to begin? Well you could start by explaining what attracted you to this particular company (maybe it was their brand, tone or style or the fact they’ve got a great reputation within the industry) – and what you think you could bring to their team. While it’s great to be enthusiastic, you need to be careful not to go too OTT and sound like their biggest fan!
Give A Brief Overview Of Your Experience:
Your UI CV will have lots of information about your work history and skills – so in your cover letter you really just need to give a brief overview. Our advice? Choose the particular skills you have which the employer is explicitly looking for eg. Wire-framing or prototyping – and just name-check these in your cover letter. Why? Because this will help to emphasise to the employer that you’re a really relevant candidate who can tick all of the boxes.
Try & Find A Person To Address It To:
As with any other cover letter, it’s always a good idea to try and find a particular person to address your cover letter to, rather than just addressing it to “Sir” or “Madam”. Why? Because this shows you’ve put a bit of extra effort in and may just help you to stand out from the other candidates. When trying to find a contact name, the company’s website or LinkedIn are always good places to start.
Send In A Generic Cover Letter:
An employer can spot a generic UI cover letter a mile off and it doesn’t leave a great impression. Why? Because it comes across as lazy and suggests you haven’t put any serious time and effort into applying for this role. Things like addressing your cover letter to a specific person, including a few lines regarding the specific company and explaining why you’re a good fit for the role are all simple ways of tailoring your cover letter to the UI role you’re applying for.
Forget To Reference Your Portfolio:
When applying for UI design jobs, you’re probably going to end up sending in a CV, cover letter and portfolio – so it’s a good idea to try and tie these together. In your cover letter, if you mention a few examples of your work (eg. the most relevant ones to this particular role), don’t forget to mention where an employer can find these in your portfolio. Why? Because it could tempt the employer into looking at your portfolio – which could tempt them into inviting you for an interview.
Choose The Wrong Tone:
While it’s important to try and demonstrate your personality in your usability cover letter, you need to be careful not to choose the wrong tone altogether. Why? Because if you choose a tone which is completely inappropriate eg. a really chatty, informal tone when you’re applying for a UI design job with a council or high profile organisation, you could end up talking yourself out of the role. If in doubt, look at the company’s website and marketing materials and see what type of language they choose to describe themselves.