Your cover letter gives you the opportunity to provide a bit of context to your CV and portfolio – and it also gives the employer a bit of an insight into your personality and who you are as a professional artworker.
To help you out, on this page we’ve listed our top Dos and Don’ts for artworker cover letters.
*Once you’ve perfected both your artworker CV and cover letter, pay our digital jobs board a visit to see what artworker jobs are up for grabs today.*
Keep An Eye On The Details:
Just like your CV and portfolio, when it comes to your artworker cover letter, it’s really important to keep an eye on the details and each individual design element to ensure you don’t include any mistakes which would cause an employer to question your attention to detail – a key trait of any professional artworker. This means you need to keep a close eye on things like the layout and typography elements, such as line lengths and typefaces – because it’s definitely something an employer will judge you on, even on your cover letter.
Let Your Personality Shine Through:
As we mentioned at the start of this page, your cover letter is the piece of your application which can be a bit less formal and which can illustrate your personality – so it’s important not to waste the opportunity! While it’s important to choose a tone which is appropriate for the company you’re applying to, you also need to ensure the style and language you choose accurately reflects who you are as an individual.
Have a real passion for this brand because you use their products every day? Say it in your cover letter. This will give the employer an insight into who you are and what you like to do away from work – and demonstrating your genuine passion for an employer’s brand in your cover letter is never going to hurt.
Reference Highlights In Your Portfolio:
In the body of your artworker cover letter, it’s always a good idea to mention a few examples of your relevant/best work and where an employer can find these in your portfolio eg. ’Page 7’. Why? Because this instantly shows an employer that you’ve got physical proof of your relevant experience and it might just tempt them into having a quick browse of your portfolio.
Just like your artworker CV, when it comes to your cover letter, it’s a good idea to be a bit creative and demonstrate your design, layout and typography skills first-hand. For example, if the main focus of the role you’re applying for is creating brochures and posters, it might be a nice idea to design your cover letter in the form of a brochure which borrows a few design and brand elements from the company you’re applying to. Again, this just helps to demonstrate that you’re capable of doing the job you’re applying for to a high standard – and it shows that you’re already familiar with their branding.
Make It All About You:
While your cover letter is your chance to give the employer a bit of an insight into who you are as an individual, you need to be careful not to make it all about you. Now, that might sound weird so I’ll explain; rather than solely focusing on why you’re the right fit for the role, it’s a good idea to explain what you could bring to the company if they employed you – and how this would benefit them. For example, you could say something like; “Thanks to my five years of experience in the design industry, I know all of the tricks of the trade such as A, B and C – all of which can help to streamline the artworking process – and as a result, I could save your company significant time and money in this area”.
If a vacancy has attracted a lot of applications, an employer probably isn’t going to have time to read every line of every candidate’s cover letter – so it’s important to try and keep your artworker cover letter short and sweet – hint: rambling on and on about your awards or previous experience is just a waste of everyone’s time. As a general rule, we’d say stick to a maximum of two sides of A4 – details of some of your previous projects should already be included in your portfolio after all!
Try Too Hard:
While it’s a good idea to be a bit creative with your artworker cover letter, you need to be careful not to look like you’ve tried too hard. For example, while it’s OK to use a brand’s logo, using it over and over again at every opportunity is just too much.
While it’s OK to name-check awards and achievements in your cover letter in a bid to impress a potential employer, it’s not OK to brag. Now, this can be tricky, particularly on a cover letter, but it all comes down to the language you use and how you talk about these achievements. If in doubt, focus on the facts – and don’t forget to explain how your previous design awards and achievements could benefit their company if they were to take you on.