Published on August 5th, 2012 | by Amy Edwards0
Want to raise your online visibility? Top 5 platforms to use!
By Amy @BubbleJobs
When it comes to bagging a new job in the digital sector these days, 9 times out of 10 prospective employers aren’t going to be content with just looking over your CV and calling on a few references. Yep, thanks to modern technology and the power of the internet there’s a good chance they’ll temporarily turn into Sherlock Holmes and do a bit of digging around – particularly if you’ve applied for a social media, content or creative vacancy.
But even if you’re not applying for a vacancy like that, there’s still a strong possibility employers will do a quick search for you online to see what comes up. Now, you might think there could be nothing worse than them finding some sloppy work you did back when you were a teenager on your first work experience, but believe it or not, there is one thing that’s worse than that – if you don’t show up at all!
OK, so when it comes to your profiles on things like Facebook, it’s probably a good move to make your profiles private – after all you don’t want your prospective new boss to see those pictures of you falling over at the weekend - but when it comes to professional profiles, it’s important you get found – after all, if you can’t be found, who’s going to know you exist?!
Hmm, so it’s important to be found online but surely, all the platforms rank similarly when it comes to search engine visibility? Think again! Yep, online reputation management startup BrandYourself has studied the online profiles of 100,000+ individual profiles on Google to see just how much weight different online platforms carry in the SERPs. And they’ve outlined their findings in a handy little infographic – hurrah! Just to warn you now, some of the results are surprising to say the least!
If you were asked which social network appears the most times in the top 10 SERPs I’d bet you’d say Facebook or Twitter right?! Well you might be surprised to learn it’s neither of those two… it is in fact LinkedIn! Yep, the business networking platform actually ranks much higher than its two more social-focused competitors.
Next up, when it comes to building your own personal blog, everyone knows WordPress is king – and this infographic proves it! Yep, WordPress outranked both Blogger and Tumblr to clinch the most spaces in the top 10.
Whether you’re using online video platforms to promote your own personal films or videos or to host your video CV, you want your videos to show up in Google, right?! Then you’d better forget good old YouTube because this infographic suggests that Vimeo actually holds much more weight than Google even though YouTube is actually owned by Google themselves – see, we told you some of the results were surprising!
Now, while personal brand pages may be a bit of a niche area in the UK, the infographic shows that it’s about.me that’s the platform that clinches the most top 10 positions. The verdict? If you want to create a personal brand page to make yourself more prospective to employers, definitely go for about.me.
Last but not least, photo sharing sites are a god-send for budding photographers and graphic designers but the infographic shows they don’t actually fare that well in Google. In fact, Flickr was the only photo-sharing site to appear anywhere in the top 20 results!
Check out BrandYourself’s infographic below for the complete low-down of the results!