By Anna @BubbleJobs
My inspiration for today’s post comes from a pub trip believe it or not…! As I sat in my local, enjoying a nostalgic trip down memory lane with some old friends earlier this week, we somehow got onto the subject of hashtags when all of sudden it came to my attention that my companions were a bit confused as to how to use them correctly. I should probably point out that I don’t make it my usual business to discuss social media ALL the time when I’m away from Bubble’s rural HQ but heyho I love my job….what of it? 😉
As an avid tweeter @BubbleJobs, I know first-hand how crucial hashtagging can be in finding Social Media success. It’s important to get it right so I thought I’d take the opportunity to share some of the things that I’ve learnt on the job.
1. When it comes to social media marketing, if there’s one thing I cannot abide, it’s #that #awkward #moment #when #you #see #a #tweet #like #this. It’s hashtag ridiculous. It has minimal impact on your social interaction – in fact in some cases it deters pedantic individuals such as myself from following you because it looks downright ugly. The tweets that generate the best response in terms of retweets, mentions and potential click-throughs, only contain one of two hashtags themed around the topic of the tweet… #Just #Saying.
2. Something else I noticed this week was in the value of a unique hashtag for an organisation. Yesterday @NOWTVSport promoted the use of #Tweet4YourTicket encouraging the UK Twitterverse to spread the hashtag claiming that once it had been shared 5,000 times, Twitterers would be able to access a free Sky Sports Day Pass for Manchester Derby Day next Monday! Last time I checked, the site had 38 tweets to go so get on your social channels red devils – you all know how much you enjoy seeing the blues lose 😉 Anyway back to my original point, aside from the occasional Directioner & Belieber that naturally promoted the post for the wrong reasons, the uniqueness of the hashtag garnered great attention to the @NOWTVSport Twitter handle and they were able to successfully create a real buzz around their brand through the exclusive tag.
3. Another top tip to hashtagging is through the use of the Twitter Search function in actively seeking out what others are saying within your sector. You can then join in with the online conversation, adopting the same hashtags. As explained by example, I might decide to search for what’s being said relating to #DigitalJob. Initially I might just find a load of our competitors shouting out about various roles they have on their (secondary) sites but I also might stumble across a potential business lead. Perhaps I might find a digital agency that isn’t aware of Bubble and our ability to fulfil its recruitment advertising needs. That’s when I chirp in with my 140 characters introducing them to my beloved organisation and driving conversations with targeted consumers, that’s really what it’s all about in effective social media marketing.
4. Use Capitals in your Hashtags. I won’t labour this point, it’s obvious really. It’s #EasierToRead when you drop in a few big letters.
5. Oh and #KeepItShort. #Thosehashtagsthatgoonforeverarekindofannoying How long did it take you to work out what that hashtag even said…?
So before I finish my twitterings, I’d love for you to get involved with today’s post by leaving a comment below or tweeting me @BubbleJobs on what hashtags work for you in your social media campaigns. Which ones don’t? Is there anything you think I’ve missed on keeping a Twitter feed hashtag happy?