Published on June 23rd, 2012 | by Amy Edwards0
Is Menshn worth a mention in the social media world?
By Amy @BubbleJobs
Just when you thought the social media bubble was filled to bursting, another site pops up to shake things up – we are of course talking about this week’s new addition – Menshn.
The new kid on the block, Menshn is the brain-child of Conservative backbencher Louise Mensch and former aide to Tony Blair Luke Bozier and has been designed to take on Twitter head-on.
Similar in theory to Twitter, Menshn allows users 180 characters in which to add their thoughts and opinions – the big difference? Unlike Twitter where users have free-reign to chat about whatever takes their fancy, Menshn restricts users to discussing a restricted number of pre-determined topics.
Designed to “cut out the chatter”, Menshn is a social media service for “talking on topic” and will be aimed at people who “find Twitter frustrating”.
Although Menshn will initially be launched in the US and will feature three discussion strands – the Obama campaign, the Romney campaign and the 2012 elections in general, it’s expected to be released in the UK in time for the 2012 Olympics.
Commenting on the new platform, Mr Bozier said, “With all the great political forums out there, we noticed that there was no place to talk about politics live. Whereas Twitter is not organised around topics, on menshn you have a permanent place to go online to talk about the things you’re most interested in.”
So what’s the verdict from the social media crowd then? Well, as you’d expect, it’s a pretty mixed bag. No stranger to controversy on social media channels (particularly Twitter), Mrs Meshch has been accused of egotism and seeking to control debate, with many Twitter users giving Menshn a less than warm response.
Despite the initial reaction, there are some who believe the site could work well, particularly when it comes to gauging public opinion on key issues. Unlike Twitter, users will be able to locate the opinions and discussions they’re interested in in double-quick time, which could make it an invaluable tool when it comes to putting together future strategies.
The verdict? Just like any other social media channel, we’re just going to have to wait and see whether Menshn is worth a mention this time next year!