We’ve all got that one connection on LinkedIn who somehow defines all 7 of these deadly sins. Now more than ever, people are forgetting what LinkedIn actually is, a social network for job hunting and a place to connect with people to hopefully further your business opportunities. Not a place to be giving your verdict on the latest episode of The Great British Bake Off. We’ve handcrafted 7 of what we think are the 7 most deadly posting sins on LinkedIn and what to absolutely avoid posting…
You may already know but LinkedIn is actually a social network for boosting your career opportunities and getting yourself seen by professionals, not your daughter’s, best friend’s mum who you speak to at the school gates in the morning. However some people don’t realise this and have a tendency to talk about their personal lives, whether it’s their fiancé’s pregnancy or what they did on the weekend. There’s no need for it to be posted on LinkedIn and if anything it will damage your chance of being seen professionally.
If anything, LinkedIn is the perfect example not to lie about your previous job roles and exactly what your previous positions involved. I mean LinkedIn is basically an online CV so if past employers see that you’re lying or a future employee know an old employer and question your profile about it, you’re just not doing yourself any favours. On that note, exaggerating and using big words for simple jobs is also a big no no. If it’s obvious you’re either lying or exaggerating that could turn an employer off you and they could unconsciously judge your character.
Too much/too little content
This isn’t your autobiography nor is it an empty CV. You need to find that fine line between easy, readable and scannable content, where an employer or recruiter can read what you did at your previous job within a matter of seconds; because nobody’s got time to read about what you would do after your lunch on a Tuesday. But it also can’t contain basically nothing or a very vague insight to your role as a Cloud Infrastructure Engineer. Small bullet points can be a great example to show off what you did/do without it being too difficult to read.
One of my pet hates on LinkedIn. This isn’t Instagram so stop with the meme posting. The only thing I accept is the occasional photo of your office if you have something deemed worthy to say about it. So enough with the office, recruitment or general work memes, you are not a 16-year-old girl trying to get as many likes as she can on her photo, so stop acting like one. Remember you’re trying to be professional, not cracking silly jokes that could potentially insult someone.
Sticking on the posting images theme, profile pictures are also a huge issue. We’ve previously written about what to avoid on our blog i.e. 10 LinkedIn Profile Pictures You Need To Avoid or How To Choose The Perfect LinkedIn Profile Picture – Video, but it doesn’t seem like people are listening. Classic examples can be photos of you and your friends on a lad’s holiday or a serious selfie that screams utter cringe! Whatever happened to the nice photos that your mum would take of you to put in her purse? Just keep it professional guys!
Being too self-centered
Like Katie Hopkins, with her combined cockiness and egotistic one-liners, she has quickly become associated with being very self-centered and that’s exactly what people are sounding like on their LinkedIn pages. Whether you like it or not, we understand that you want to sell yourself but there’s trying to fit the bill and just sounding self-absorbed. Don’t fall into the trap of coming across dishonest or even worse, trying too hard to sell yourself or an event by posting multiple times in the same group. First impressions mean a lot so don’t be that annoying connection that everyone wants to delete.
Using LinkedIn like Facebook/Twitter
Lastly, we come to a sin that we’ve previously briefly mentioned but is still a biggie. Do not I repeat do not use LinkedIn like you would any other social network. Rule number 1, don’t post inappropriate updates. Unlike the other posts we’ve mentioned where inappropriate could be classed as holiday pictures in Kavos or talking about what your family did last night, these updates concern the likes of political and religious views. You wouldn’t talk about them in a job interview so why on earth would you mention them on LinkedIn.
If we’ve learned anything from out 7 deadly posting sins it’s to always keep it professional and never neglect your profile page! Make LinkedIn a space to highlight your great qualities in a way that is accessible, manageable and simple. Always get a friend or even a close colleague to read over your page as they will tell you the truth!