Published on February 7th, 2013 | by Anna Geary11
5 Things You Should Never Say To A Social Media Manager
By Anna @BubbleJobs
When it comes to Social Media Marketing, there are many who continue to regard it as a pointless endeavour. As Amy told us earlier this week, even the new comms head at Ryanair remains unwilling to get *on board* and adopt a Social strategy… Well this got me thinking, he’s really not alone in his views. As your bubbly Social GURU (uh oh I just used the G word…haters gonna hate) – what I mean is, as an employee within the Social Media industry, I have had comments directed toward my chosen profession to the point that it’s becoming irksome.
So this post is for all the Social Media / Community Managers who feel my pain…share this when you get bored of explaining what you do!
What NOT to say to a Social Media Manager:
“What’s your real job?”
Boy do I hate this one! It’s plain rude actually. But if you get thrown this one, it’s your chance to show someone just how much you actually do. A day in the life of a Social Media Manager or a Community Manager is a very varied one. From curating and creating content, to following what’s being said about your brand across the twitterverse, whilst all the while addressing customer concerns, your job carries great responsibility and power – we are thee face of an organisation.
“I use Facebook, I could do your job”
This one is the worst. Facebook is only one part of the job. What about Twitter, Pinterest, LinkedIn, Tumblr, Phinkit? Can the person use all of them too? And can they maintain a consistent brand voice across the platforms simultaneously? And having a personal facebook page is not the same as running a company one. You’ve got to know what content your followers need and want. There’s no point in using Facebook as a platform if you’re getting no interaction – that IS a waste of time and I have seen brands that just spam their fans with updates. “The word LISTEN contains the same letters as the word SILENT” (Alfred Brendel) – that’s worth remembering. Not everyone knows this, savvy social PROFESSIONALS do though.
“So you get paid to tweet all day”
Well to some extent this is true yes, along with all the other social strategies (as mentioned already) but what goes into your 140 characters is what defines your expertise and separates you from the pack. A social media manager will tweet in the brand voice and stick to his or her social plan. They only use content from reliable sources and ensure accuracy in facts, spelling and grammar. Thing is, one misjudged tweet can ruin a brand’s entire credibility. Think American Apparel. During Hurricane Sandy, they were promoting free online delivery and one buffoon started a tweet with “In case you’re bored during the storm”. Not everyone can do our job…
“Why would a business need Social Media?”
At Bubble HQ, we can’t understand why a business wouldn’t need social media. It’s free, the world is online, it allows you to grow your business reach and follow the needs of your customers and marketplace directly.
“What are you going to do when Social Media gets replaced?”
This one I don’t mind so much. It doesn’t make my blood boil like the ignorance of the other comments anyway… If this does come up in conversation, you can tell them that yes the sector may change and yes different social channels will evolve but that there will always be a need to engage with online communities. And this need will always pay highly…tell them that one too
So I’ll finish my rants here for today but if you work in Social Media and have also had some such irritable comment, please get in touch below or tweet me @BubbleJobs – I’ll sympathise and help you craft a polite (if somewhat sarcastic) response…