SEO panda update

Published on March 12th, 2013 | by Amy Edwards


SEOs Stand By: More Google Updates On The Way

By Amy @BubbleJobs

If you’re an SEO you’re probably having a relaxing time at the moment. I mean, the last major Panda update was more than seven weeks ago and the last Penguin update was nearly five months ago, so apart from a link network update a couple of weeks ago you’ve not really had all that much to worry about… until now!

Yep, I’m sorry to say your period of R&R is about to come to an end because (drum roll please!)… more Google updates are on the way. Yep, you read that right – more updates are in the pipeline and Google have actually done us the courtesy of giving us some prior warning for once!

On the first day of SMX West in San Jose yesterday, Google’s Head of Web Spam Matt Cutts gave some insight into Google’s plan of attack for “black-hat” and “grey-hat” SEO over the next 12 months or so… and it looks like we won’t actually have to wait that long until the first update hits.

panda update

Panda Update – Due: 15/03/2013 or 18/03/2013

No, your eyes aren’t deceiving you – according to Matt Cutts, the next Panda update is going to hit this coming Friday or the following Monday so if you were planning to take a long weekend off work, you may want to think again!

Now, this Panda update is well overdue considering we normally see a Panda-related update once every four weeks (it’s been seven since the last one) and, just like the other Panda updates, is expected to target sites with spammy, keyword-heavy content. Although this one’s not expected to upset the industry too much, it’s definitely one to watch out for.


Link Network Update – Due: Next Few Weeks

Over the last 12 months or so, Google have really been cracking down on downright dodgy links and spammy link networks so it’s no surprise that, following a similar update a few weeks ago, they’re targeting another huge well-known link network in the next few weeks.

Anything to worry about? Possibly; if the majority of your backlink profile consists of dodgy directory links and blog links from known networks. On the other hand, it could be great news if you’ve been struggling to get rid of some dodgy directory links or blog networks links from the Pre-Penguin days.

Penguin Update – Due: Some Time In 2013

Come on; Matt Cutts has been unusually kind by telling us exactly when the next Panda update is due – he couldn’t do the same for the next Penguin update could he?! The announcement comes nearly a year after the Penguin update first rocked the industry and nearly five months after the last update so is probably due… but that doesn’t mean it’s going to be welcomed with open arms! In fact, quite the opposite!

During his appearance on the SMX West panel, The Search Police, yesterday, Matt Cutts said his team were working on a significant Penguin update which he feels, when released, will be one of the most talked about algorithm updates of the year. Time to panic? Quite possibly – every Penguin update thus far has majorly upset the industry so there’s no reason why this one shouldn’t – especially if Matt Cutts is giving us forewarning!

Of course, if you’ve been practicing purely “white-hat” SEO, you’ll have nothing to worry about and you might even be looking forward to these updates to see how your site benefits… if not, it might be time to start preparing for the hit… after all, you’ve only got a few days before our old Panda friend pays us a visit!

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About the Author

Amy Edwards is the DIgital Marketing Manager for Bubble Jobs. With a strong background in online content and copywriting, Amy is responsible for the SEO, Content Management, Email Marketing, Banner Advertising and Online Partnerships for Bubble Jobs, the Bubble Jobs Blog and The Bubble Digital Career Portal. You can follow her on Twitter here or add her to your circles on Google+ here.

4 Responses to SEOs Stand By: More Google Updates On The Way

  1. Simon says:

    On the bright side, the penguin update could see many sites hit in the first wave recover, if the bad links and anchor text manipulation have been remedied. G have already slammed unnatural anchor text, spun content, blog networks as well as reducing the page rank of sites suspected of selling links, what else can they go after?

    • bubble says:

      True! Well we know sponsored articles/advertorials have already caught their eye thanks to the Interflora incident so maybe guest blogs are next on the agenda?

  2. Simon says:

    Possible targets…

    -Too many signature links from guest posts, especially if they are anchor rich / off topic
    -Blog network footprints, such as the same or nameserver info
    -Comment Spam
    -Static sites with no social presence, e.g blog networks
    -Domains that have dropped, been re registered as blog network sites
    -Possibly Press Releases in some way

    • bubble says:

      Definitely agree – and hopefully it’ll finally crack down once and for all on sites with thousands of keyword-heavy anchor texts. Google’s not going to have much left to target soon… :)

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