Published on June 2nd, 2012 | by Amy Edwards0
New study suggests women are more addicted to social media than men
By Amy @BubbleJobs
When you think of social media users you’d assume it’s a pretty mixed bag in terms of demographics but a new study has suggested that women are much more dependent on social media than men.
BT interviewed 2000 British people on their internet browsing habits and found there were clear differences in the way men and women browsed the internet, particularly when it came to social media.
While over 50% of women admitted to using social networking sites like Facebook and Twitter, only 34% of men admitted to doing the same. When quizzed 18% of women claimed they’d miss social media the most if the internet no longer existed compared to just 7% of men. OK, so the male participants could well have been telling sneaking little fibs but it still gives us a pretty good idea of the social networking user demographics.
And it’s not just social media trends that the study highlighted. The study found men use content sharing websites like Flickr, Vimeo and YouTube more than women (13% vs 6%), while women use shopping sites and research sites more than men – no real surprises there!
In addition to looking at gender differences, the study also helped to shed some light on the browsing habits of different regions of the UK – and here’s where it gets interesting. According to the study people in…. wait for it…. Scotland (!) use social networking sites more than any other part of the UK – bet you weren’t expecting that were you?!
Yep, the survey found that 48% of internet users in Scotland use social networking sites, compared to 43% in Wales and 20% in Northern Ireland. In England, internet users in London lead the way when it comes to social networks – 45.7% use social media sites, compared to 39% in the South West and 33% in the North East.
While this study doesn’t exactly tell us anything we didn’t already sort-of know, it does help to show that there are real differences between genders when it comes to browsing habits and social media trends – something which should definitely be considered when crafting your internet marketing and/or social media marketing strategy.