Published on July 31st, 2012 | by Amy Edwards0
Calling all English graduates… A career in online content awaits!
By Amy @BubbleJobs
If uni life, coursework and exams already seem like a distant memory, chances are you’re one of the tens of thousands of students to have graduated from uni this year. Yep, you’ve finally finished your long hard slog of education, thrown your mortar board in the air (and then frantically tried to find it again!) and celebrated getting that degree you’ve been working up to for as long as you can remember.
Congratulations! But now what are you going to do?! No matter how tricky you might have found that dissertation or end of year exam, it’s only when you come to bag your first job out of uni that the real struggle begins. From competing with thousands of other graduates to trying to stand out against those who have been in the industry for years, getting your first ‘real’ job is far from easy – even if you know what career you want to end up in!
If you’re an English Language, Creative Writing, Journalism or Media graduate and you’re not really sure what kind of career you want to go into, it might be time to consider a career in online content. Online content? But that’s not what my degree was all about! Well, OK you’re right but the thing is, your degree and experience have equipped you with the perfect skills and knowledge to really make a name for yourself in the world of online content.
From SEO copywriting to content strategy, online content is about much more than just putting words on a website – in fact, that’s really just the tip of the iceberg! Yep, online content is an art in itself and is waaay more complicated than it might seem. Why? Because there’s so much to consider! From developing strategies that work in line with the latest Google algorithm updates to working alongside designers to get the look and feel of the site spot-on, online content managers play a key role in any online business.
OK, so it’d be a lie to say that you’re just going to swan into a digital agency and be handed an online content management position if you’ve got no experience (but it can happen, trust me! ) – in 99% of cases you’ll be expected to start at the bottom of the career ladder and work as a copywriter for a period of time but that’s not as bad as it sounds.
As a copywriter you’ll get to do what you love doing (writing!), but won’t have all the stress and turmoil that can come with being an online content manager. You get to watch and learn from your boss’ mistakes, hone your skills and become an invaluable part of the team – when the time comes to progress you’ll have all the experience and skills you’ll need and you’ll also have a few years experience in the industry under your belt.
Onto online content management. So you’ve worked as a copywriter and the time has come to become a fully fledged content manager. From managing a team of ambitious copywriters and liaising with different departments to constantly coming up with fresh and new content ideas and managing the website content for a single or number of clients, online content managers hardly have it easy – particularly when they have a headstrong SEO team to compete with – but the pay-offs can be huge!
Great pay, incredible job satisfaction, helping to develop careers and being an invaluable member of the team are all part and parcel of being an online content manager so don’t be put off! Don’t believe us? Take a look at this new job vacancy from Shelter to see what kind of job you could end up in if you decide a career in online content is for you!