Published on February 23rd, 2013 | by Amy Edwards0
Could Vine Be A Useful Tool For The Recruitment Industry?
By Amy @BubbleJobs
Here at Bubble we like to stay on top of the latest trends, particularly when it comes to social media and we like to give everything a go (after all, you’ll never know if you don’t try, right?!) but we’re not ashamed to say we were a little perplexed when Vine was launched.
I should probably clarify; it wasn’t that we didn’t know what it was or how it worked – it was more a case of we just weren’t sure how practical the app would be on a commercial-level. I mean, you get six seconds of video to get your message across – how do you even begin to cram all your info and a call to action into a video that short?!
Never one to shy away from a challenge and still on a bit of a high from Wednesday’s Manchester Digital Talent Day (we’ll stop talking about it soon – we promise!), we decided to take the bull by the horns on Thursday and give it a go. But, at the end of the day, we’re a jobs board; what could we cram into a six second video?
The answer it seemed was pretty obvious; job adverts – after all, that’s what we’re all about. OK, so we blog about things like social media, SEO and the latest digital trends and we’ve got our own careers portal but job adverts are our bread and butter, they’re essentially what pays our wages and lie at the heart of everything we do so it made sense to start here.
OK, so we know we’re going to make a Vine about job adverts but where do we start?! Well the whole point of Vines is that they provide a brief snapshot into something so needless to say listing a full job spec was never going to work… but advertising a job using minimal information isn’t a new concept for us – in fact it’s actually something we’re pretty good at at Bubble. With Twitter we only get 140 characters to tempt someone to a job, six seconds of video isn’t really that different, is it?!
Needless to say in the end we created a pretty basic Vine which portrayed the key Ws of the job: What, Who, When, Where and Why – but we’re pretty happy. We think it did the job (sorry!) and it provided a snapshot into what we’re calling the “Job of the Day” (original, I know!) but what do you think of our efforts?
Twitter is so effective when it comes to advertising jobs because it’s punchy, brief and, most importantly, to the point. Job seekers don’t want to hear the ins and outs of every job going which is why 140 character tweets are so effective.. and why six second Vines could be too! OK, needless to say the process will need refining as every recruiter out there tries to jump on the bandwagon but we definitely think it’s got potential.
Speaking of Vines and recruitment, did you hear about the journalist that used Vine to create a CV? OK, so Dawn Siff might have produced the Vine “resume” as part of a Social Media Week panel but it just goes to show it is possible – and we think it could be a viable alternative to a love-it-or-hate-it video CV. This Vine CV might possibly be the world’s first but we have a feeling it’s definitely not going to be the world’s last…!