Published on December 26th, 2012 | by Amy Edwards0
Boxing Day Online Retail Visits Set To Smash Records
By Amy @BubbleJobs
Well, that’s Christmas done for another year. You’re still full from yesterday’s Christmas dinner, you’re still smiling about the Downton Abbey Christmas Special (come on, we both know you watched it!) and you’re settling down for another day on the sofa watching the same films they put on every year.
Thinking of heading out and braving the infamous Boxing Day sales today? If the thought of fighting other bargain hunters on the busiest shopping day of the year fills you with terror, you’re not alone. In fact, you’re actually in the majority of shoppers who are planning to stay in the warmth and tackle their Christmas sales shopping from home this year.
Despite Boxing Day 2011 breaking all previous records with 96 million visitors logging onto online retail stores in the UK, online retail this Boxing day is set to smash that record. Experian Hitwise are estimating that a staggering 126 million visits are going to be made to UK online retail stores today, representing a 31% growth year on year.
But get this – apparently that growth prediction has been slightly muted because Boxing Day this year has fallen on a Wednesday, while it fell on a Monday last year which is a notoriously successful shopping day. Yep – that means that if Boxing Day this year fell on a better day of the week, our online retail stores could be even busier!
So what are people going to be buying in these mega discounted sales I hear you ask?! Well, as there are no new video consoles (eg. Playstation, Wii, Xbox 360 etc), Experian Hitwise predicts the big tech sellers are going to be tablets this year. From the iPad and iPad Mini to the new Microsoft Surface, Google Nexus 7 and Kindle Fire HD, there are shed-loads to choose from but which tablet’s going to come out on top this year? We’ll have to wait and see!
Other items expected to drive online retail sales this year include smartphones, clothing and toys, with mobile sales expected to lead the way.