Published on May 24th, 2012 | by Amy Edwards0
Top 3 courses to improve your email marketing campaign
By Amy @BubbleJobs
When it comes to email marketing it can be easy to get stuck in a rut. You’ve been following the same template for months, you’re getting a fair return and although you know it’s not the most innovative campaign, you can’t really see how you can improve on your current strategy.
Although the motto “if it ain’t broke, don’t fix it” often rings true when it comes to email marketing, the secret behind a really successful email marketing campaign usually lies in keeping up with the latest industry changes and constantly tweaking your campaign to make sure it’s as effective as possible. Sound like too much hard work and don’t really have the time?
Rather than trying to find the time to revamp your campaign every month, why not just put aside a few days a year to attend a specialist email marketing course? Email marketing courses are usually run by email marketing specialists and are a great way to catch up on the latest industry news and distribution platforms away from the distractions of the office. Sound tempting? Here are our top 3 email marketing courses to aid your latest campaign.
First up we have the Complete Email Marketing course ran by the good people at the Institute of Direct and Digital Marketing. This two day course covers everything from the basics behind email marketing to tools for more advanced techniques like segmentation and integration of your email programmes. Run by the founder of Plan To Engage, Kath Pay, this course also features guest speakers like James Bunting and Tim Watson. Interested? Visit the IDM site for more info.
Next up is the Email Marketing course on offer from the Chartered Institute of Marketing. This one day course offers the basics on email marketing such as best practice, spam, increasing click-through rate and how to measure and improve your email campaigns. It also covers the core techniques involved in email marketing and highlights key online tools that will assist you in delivering an effective campaign. You can find out more info by visiting the CIM site today.
Last but not least is Econsultancy’s Email Marketing course. Unlike other courses, this course helps you identify where you’ve been going wrong with your email marketing campaigns in the past, teaches you how to set realistic targets and teaches you how to style your company newsletter to get maximum ROI. This one day course also tackles the subject of multi-channel marketing and the latest privacy laws and guidelines when it comes to email marketing. Know all this already? In addition to offering a basic Email Marketing course, Econsultancy also offers a more advanced Email Marketing course too. Visit the Econsultancy site to find out more.
So there you have our three top email marketing courses – of course, this is only Bubble’s humble opinion! It goes without saying that there are a whole shed-load of alternative email marketing courses available right across the UK – the trick is to find a course that can suits your company… and your budget!