A Brief Introduction to Online Marketing

by Adam @bubblejobs

Online Marketing jobs are on the rise. With the growth of internet retailing and e-commerce, more and more businesses are placing greater emphasis on their e-commerce, digital and social media strategies. As a result there is a growing need for online marketing professionals. If you are considering a career in Online or Digital Marketing we thought we’d put together this simple guide which will give you an overview of this growing job sector and an insight into the variety of job roles employers are recruiting for.So what is Online Marketing?

Well in simple terms it’s the marketing of products or services over the internet. Online Marketing is called many things and can also be known as Web Marketing, Digital Marketing, eMarketing, Search Marketing, Affiliate Marketing or iMarketing.

Online Marketing jobs combine the creative and technical aspects of the web, including design, development, advertising and sales. Online Marketing jobs are very broad in scope and aren’t just restricted to marketing over the web. They also cover marketing over email and mobile. Online Marketing covers the creation and use of media through all stages of a company’s relationship with its customers. Online Marketing jobs are becoming an increasingly critical function in businesses across all industry sectors as organisations seek to engage in new ways with their customers.

What are the most common Online Marketing jobs?

SEARCH ENGINE OPTIMISATION (SEO) – Improving the visibility of websites in search engines like Google and Bing

DISPLAY ADVERTISING – Advertising on websites using media such as static or animated ‘banners’

PAY-PER-CLICK (PPC) – An advertising model used to direct traffic to websites and where advertisers pay a publisher (usually a website owner) when the advert is clicked. This is also known as CPM advertising

SEARCH ENGINE MARKETING (SEM) – The promotion of websites by increasing their visibility in search engine results pages (SERPs) through paid placement, contextual advertising and paid inclusion

AFFILIATE MARKETING – Marketing via 3rd party (affiliate) websites or platforms e.g. price comparison websites

EMAIL MARKETING – Direct marketing to customers using email

What kind of qualifications are suitable?

There are a wide range of degree courses and qualifications that employers look for when recruiting for Online Marketing positions. These can include Languages, Marketing, Computer Sciences, Graphic Design, Art and Information Technology.

What kind of personal skills and qualities do employers look for?

When recruiting for Online Marketing Jobs, employers are increasingly looking at personal skills and qualities when assessing candidates. Online Marketing jobs often demand a high degree of creativity the ability to multi-task and strong project management skills. In addition candidates should posses a natural flair for creative writing, an analytical mindset and also a significant level of computer literacy.

So there you have it, a brief introduction into the world of online marketing. If you’re considering changing jobs or deciding what career path to embark on, then maybe an Online Marketing job could be just the thing for you.

To find our more, why not visit our Resources page at Bubble Jobs where you can find Downloadable guides and a bunch of other useful stuff. Don’t forget to keep checking in as we update our Resource page frequently.

Tags: careers, digital jobs, e-commerce jobs, job search, online marketing jobs, web jobs